Hershey in China

Duncan 1
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Duncan 2
Hershey in China
China has been initiating reforms since 1978. China’s economy changed to market-based
economy from its initial centrally planned market. Since then, the economy experienced rapid
growth and also developments in social aspects . China is one of the leading economies with
fastest expansion and sustainability, having liberated More than 800 million people from
poverty. It contributed to the achievement of millennium development goals globally by reaching
their targets in the year 2015. It remains developing country because its per capita income is a
fraction of the developing country. It has an average of 1453.86 USD GDP per capita. Poverty
indicates China has more than 70.17 million poor people in the rural areas. (Bookstore). The
country’s GDP growth rate averaged 1.85 percent between 1996 and 2016. It reached 2.4 percent
in the first quarter of 2011 and dropped to 1.20 percent low in the first quarter of 2016. (2. T.
ECONOMICS). Rapid economic growth of China has brought rapid urbanization, external
imbalances, and high rate of migration to urban areas, and high population growth. Hence
Hershey should enter the China broad market, and its presence be increased tremendously to
serve the massive population growth in the area.
For china’s growth to be sustainable, there is need for meaningful adjustments. It has a
population of 1.3 billion making it the second largest economy in the world. The large economy
also makes it important and influential in the global economy. It is also increasingly facing
unemployment due to high population growth rate. Recent trends of economic growth of the
country are conspicuous and happen to have a wide market due to its population. It is important
for Hershey to enter the market and scale its self accordingly.
Duncan 3
Foreign exchange in China has averaged to be 875780.58 USD million. In 2006 China
global account surplus scored up to $250 billion, it was about 9 percent of its GDP. It became the
largest surplus country in the worldwide. Exchange rates have been changing time to time; the
significant change noticed from the year 2011 to 2016; 2011 went down to 3180 USD million,
but it gradually rose up to 35514.12USD billion in the year 2016. Its reserves have dropped more
than $760 billion since the increase in 2014. Recently China exchange rate has been declining at
an alarming speed of roughly $100 billion a month. (T. ECONOMICS). It was as result of
awkward exchange regime which was adopted by China.
China has an emerging economy that offers opportunities for foreign investments. It has
tremendous potential for economic growth due to its large market however it is facing socio-
political and economic drawbacks to its rates of exchange. High population growth has led to
rural to urban migration hence high unemployment. The political system of China is communism
which affects the economic stability of the country. Political instability has contributed to
underscoring of foreign business activities. (Balfour).
Since 2006 China is struggling to pay balances and sustaining its growth. It has been outweighed
due to external imbalances, rapid urbanization, internal migration of labour, and challenges to
environmental sustainability. Due to such challenges its condition of the balance payment, it is
not sustainable.
Hershey should be in various agreements like china’s bilateral and regional trade
agreements. They include a bilateral agreement between china and India, Trilateral China-Japan-
Korea agreement, and china-USA FTA. (John Whalley). All agreements are primarily for export
growth. Disputes like anti-dumping in China should be relevant for Hershey. Dumping is the
Duncan 4
continued problem which China is facing due to a high number of industries and population.
Other disputes include Domestic support and tax measures.
In conclusion, Hershey should enter the China market and increase its presence because it
still has the largest market. It is the growing economy which has enough labour force needed for
economic growth. China is an important role player in the global economy which makes it
suitable for the Hershey presence and establishment.
Duncan 5
Works Cited
Balfour, F. "Chinese reform picks up speed." BUsiness-Environment-China. 25, October 2016
https://www.usi.edu/media/3654697/Business-Environment-China.pdf.
Bookstore, The World Bank's Development. The World Bank. 25, October,2016.
http://www.worldbank.org/en/about/contacts#general-infformation.
ECONOMICS, 2016 TRADING. China GDP Growth Rate . 25, October, 2016.
http://www.tradingeconomics.com/china/gdp-growth.
ECONOMICS, TRADING. China Foreign Exchange Reserves. 25, October, 2016.
http://www.tradingeconomics.com/china/foreign-exchange-reserves.
John Whalley, Chunding Li. China’s regional and bilateral trade agreements. 25, October,2016.
http://voxeu.org/article/china-s-regional-and-bilateral-trade-agreements.

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