Herzbergs Theory of Motivation

2.2. Theory Review
Herzberg’s Theory of Motivation
Many researchers have contributed to the definition of the term motivation, each putting forward
a description that expresses his/her understanding. Yusoff, Kian, and Idris (2013) refer to earlier
definitions by researchers to establish a common ground. Referring to Whiseand and Rush
(1988), they defined motivation as an individual’s willingness to do something driven by the
desire to satisfy needs. Yusoff, Kian, and Idris (2013) also referred to Wregner and Miller (2003)
definition, which described motivation as a force energizing people to take action with an
emphasis on the choices they make as part of their goal-oriented behavior. They also adopted
Fuller et al. (2008) definition of motivation as the intensity, direction, and persistence of a
person’s efforts towards the attainment of a specific goal. Finally, the article refers to
Saraswathi’s (2011) description of motivation as people’s willingness to pursue organizational
goals with high levels of effort as long as such an effort can satisfy individual needs. From these
definitions, three terms, namely, drive, energize, and action, emerge as forming the backbone of
any description of the term motivation. Motivation begins with the elicitation of a desire towards
achieving something in an individual that was previously lacking. It is this desire that energizes
such an individual into action to achieve the set goal. Such excitement can be elicited by the
promise of satisfaction of a personal need such as higher compensation, the fulfillment of job
satisfaction, and adequate work-life balance, etc.
Herzberg’s motivation theory comprises two factors, namely, motivation factors (intrinsic
factors) including responsibilities, promotion, growth, achievements, recognition and the nature
of work and hygiene factors (extrinsic) including work conditions, compensation, job security,
and personal life among others. These factors address job satisfaction in an organization, with
motivation factors increasing satisfaction while hygiene factors decrease dissatisfaction.
Motivation theory has two parts, namely, process theory and content theory. More critical of the
two is the content theory, whose emphasis is on needs/factors inspiring the behavior and
performance of employees, such that as long as the tasks in their work give them a sense of self-
improvement, they are highly likely to be satisfied with their jobs.
Fig: An expression of Herzberg’s motivation theory
According to Yusoff, Kian, and Idris (2013), motivation and hygiene factors have a positive
influence on job satisfaction. Moreover, Dartey-Baah, and Amoako (2011) study found a
positive relationship between the combination of motivation factors and hygiene factors with job
satisfaction in a Ghanaian setup. However, unlike motivation factors, the researchers failed to
establish a positive correlation between hygiene factors and job satisfaction. Band, Sriram, and
Appliances (2016) found high motivation and high hygiene to be the ideal condition in an
organization for adequate job satisfaction among the management faculty in Nagpur City. High
motivation and low hygiene create complaints among employees agitating for higher pay, while
low motivation and high hygiene lead to low job satisfaction. Ataliç, Can, and Cantürk (2016),
established a link between motivation and hygiene factors and job satisfaction among high
school teachers in Turkey. However, their study gave more credit to hygiene factors as
motivators of job satisfaction than it did motivation factors. Nanayakkara and Dayarathna (2016)
Motivation
& Hygiene
factors
Employee’s
Preferences
Work
Motivation
Low
Turnover
established a negative relationship between hygiene factors and motivation factors and turnover
intentions among supermarket employees in Colombo, Sri Lanka.
References
Ataliç, H., Can, A. and Cantürk, N., 2016. Herzberg's motivation-hygiene theory applied to high
school teachers in Turkey. European Journal of Multidisciplinary Studies, 1(4), pp.90-97.
Band, G., Shah, N.V., Sriram, R. and Appliances, E., 2016. Herzberg Two Factor Theory among
the Management Faculty in Nagpur City. In International Conference on Management and
Information Systems (Vol. 23, p. 24).
Dartey-Baah, K. and Amoako, G.K., 2011. Application of Frederick Herzberg’s Two-Factor
theory in assessing and understanding employee motivation at work: a Ghanaian
Perspective. European Journal of Business and Management, 3(9), pp.1-8.
Nanayakkara, M.K.N.P. and Dayarathna, N.W.K.D.K., 2016. Application of Herzberg’s Two
Factor Theory of Motivation to Identify Turnover Intention of the Non-Executive Level
Employees in Selected Super Markets in Colombo, Sri Lanka.
Yusoff, W.F.W., Kian, T.S. and Idris, M.T.M., 2013. Herzberg’s Two Factors Theory on Work
Motivation: Does Its Work for Today’s Environment. Global journal of commerce and
Management, 2(5), pp.18-22.

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