History of Coffee in EAST Asia 4
introduced this type of coffee. This new culture of takeout espresso coffee emerged among the
people in Korea. Other takeout brands that followed include the Tea Leaf, Coffee Bean as well
as a Twosome Place and Hollys Coffee (Gray, 2015).
Nowadays, in Korea, the coffee trend is usually for the in-house roasted coffee.
However, people do this in small batches, and one batch is usually around 7-14kg. Café
Anthracite located in Hongdae has increased his production to 70-100 kg at a time. Café
Anthracite supply coffee to most of the hotels and local shops. There was room for expanding
further, but roasters seemed interested more in the craft and not the business itself (Gray, 2015).
Coffee Club Seo Duk Sik is another famous café located in Seoul. It has been in operation for
more than 20 years. Kaldi Deoksik, one of the pioneers in dripping and roasting of coffee in
Korea started it. They have opened more cafes in Korea, and they offer training on how to roast
coffee for best results. The number of cafés in the region has increased tremendously since the
year 2000. In 2005, there were only 800 cafes in Seoul, and by 2012, the number had increased
to 12,381 cafes. The Korean culture has grown, and there are schools, which provides training
on how to pull a shot of espresso and froth milk properly (Ho-Jung, 2017).
The Starbucks Coffee, being the front-runner, has grown at a meteoric pace with more
than 1000 stores in Korea and were able to make $674.5 million in sales by December 2015.
The Starbucks is also the front-runners in Japan followed by the Doutor Coffee. (Ho-Jung,
The capsule machine makers are now in pursuit to capture the market of consumers
who want to enjoy espresso coffee at the comfort of their homes or offices all over Korea.
These machines will replace the sugar three-in-one mixes since the capsule machine uses small
sealed pods full of ground and pre-roasted coffee to create the espresso coffee (Gray, 2015).