How Amazon Changed The Way People Do Their Shopping

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How Amazon Changed The Way People Do Their Shopping

The late 20th and the 21st century has been an era dominated by extreme advancements in

technology leading up to the rise of social media and online shopping era. Consumers in this era

want what they want and efficiently without having to disrupt their daily activities or pay for a

premium for the service. Online shopping was an idea first introduced by Amazon online store in

1994 which was founded and headed by its CEO Jeff Bezos. However small it was back then, its

impacts in the consumer and retailer industry cannot be explained by plain words. Influenced by

Amazon and speeded up by other aspects such as technological advancements such as

smartphones have all been the main contributors to the vast and wide growth that Amazon has

faced in less than three decades of operation. It is clear that Amazon has changed the way people

do shopping as evidenced by the following points which will be discussed in the paper. First, its

emergency opened the door for a lot more online stores all competing for the same customer base

which makes them end up giving unbeatable deals. Innovativeness in the industry to ensure they

maintain a competitive market. As a result of Amazon, the world of business has been further

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brought closer, and a person in Asia can purchase goods in America and have them delivered in

2-3 days.

Amazon today is among the world’s most valuable corporation; it is difficult for many to

believe that it was a small online bookstore. Which later moved on to sell music, movies, and

games and has grown to what it today sellers of everything in the world. A hundred of thousands

of goods are sold and shipped all over the world. Their massive growth comes with a great deal

of influence on other online retail companies and even customer choice which has enabled them

to become the people choice of shopping for an extended period. The dictate new trends in town,

do everything in their power to ensure that they remain on top and more people endorse online

shopping as compared to the traditional stores shopping (Statt).

Amazon being one of the world's largest online retailer has influenced how the online

business is carried out, its effect is felt by both the customers as well as other online stores. It has

dramatically affected the business set up in various ways such as the introduction of smart

speakers which is more of an advancement in technology for the company. This has changed the

world of online shopping in the sense that you do not need a smartphone or computer to order

your goods. Instead, you need to talk to Alexa the smart speaker and make your order.

Technological advancement has played a vital role in Amazon working out as one of its

stronghold business strategies. The introduction of these smart speakers helps the company in

better understanding their customers purchasing patterns, which is a win as they can better their

services following their customer’s behavior. Use of drones which is a project underway (Prime

Air) in delivering goods and services is a revolutionary which when fully effected will change

online shopping. Customers can return their purchases with ease which therefore provides a

chance to get that which satisfies you (Diehl, and Bill).

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Amazon has a more significant influence on the customer service which in broader terms

has impacted on the online shopping industry. This is by establishing the one day and two-day

shipping for the Amazon Prime. It is a program that ensures efficiency and convenience in

delivering goods and services to their customers locally and internationally. It has also

introduced free shipping services to its Prime members around the country providing a more

significant market for their products and more value to their customers. Which poses a threat to

its competitors as they are faced with the challenge of offering the same services to ensure they

retain their customers. The existence of a support system that is efficient and ready to respond to

customer queries provides an interactive online shopping experience which is one of the changes

brought out in online shopping. It makes decision making as well as shopping easier since help is

readily available which is good as it is expert advice from their support team. It has made the

world a global village as verified customers can review their experience with Amazon and

purchases made from around the world helping other willing buyers on choosing the best —

providing a customer review platform aids in hearing them out and in case of complaints

rectifying the problem quickly and fast a service brought in by online shopping.

Stores such as Walmart are faced with problems of keeping up with the growth and

innovation of Amazon an online retail firm. Introduction of groceries supplies by Amazon Fresh

poses a competition challenge to major groceries stores. Their convenience and fast shopping

encourage customers to choose Amazon Fresh over going to get groceries from the store.

Therefore these stores are challenged to keep up and offer the same services to retain their

customers (Riter). Amazon is generally changing online shopping as it tries to carve a niche of

its own through the production of its brands under the name Amazon Basics. Individuals now

have to choose between convenience and efficiency provided by Amazon to the services offered

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by other brands, which offers high competition to other firms operating as online stores and those

that do not but dealing with the same line of products. Once more Amazon keeps expanding to

greater heights making it hard for their competitors to keep up, for example through the

expansion of Shipping with Amazon which entails a cargo port in Kentucky. This puts the

company far ahead of its competitors, making them the dominant market player (Ives, Kathy,

and Dennis).

The tremendous success that Amazon enjoyed as an e-commerce site led to the

introduction of many more stores on the market, this had a ripple effect on not only Amazon

which was leading but also other e-commerce sites such as eBay and Alibaba in China. With

well-developed algorithms and tests as well as user data available they can bring in preferred

personalized items to purchase after having analyzed the consumer behavior of the customer.

The results will be a more satisfied customer who got what they wanted just at the suggestions

and for the right price. Being given such experience every time you go shopping your behaviors

tend to change entirely and get hooked to shopping in the platform as opposed to traditional

stores. Amazon and other E-commerce sites are taking advantage of the social media boom in the

sense that people are spending more time online. And in most times they see new trends in

fashions and ads that frequently pop up, due to impulse buying and the availability of means and

platform a person's desires will be fed easily without having to break a sweat on the traditional

stores. All these are different ways that Amazon has changed the way people around the conduct

their businesses (Fulgoni p 6)

In conclusion, it will be fair to give Amazon and its team of management for the strides

they have grown. With their kind of market conditions, they have been faced. Technology and

social media have played a significant role in the growth of online shopping. Amazon, however,

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emerged as the most influential company due to its growth and passion and ambition to conquer

the world. On the process of achieving their goals, mission, and vision they have changed the

way people do their shopping nowadays. Before it was traditional stores and today, it is by a

click or a word depending on the level of technology available to you. Which has since

threatened traditional stores and brands existence as more and more people prefer the efficiency

and cost effectiveness that comes with ordering and waiting for the product at home? Amazon's

success and shifting the way businesses are managed which leads to the emergence of many e-

commerce sites as well as the additional of an online wing for the existing traditional stores to

cope with the competition and changing market conditions. Technology and the internet have

reached even the most remote of place means that potential customers are ever increasing and e-

commerce will only keep getting more success.

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Work cited

Diehl, Kristen, and Bill Bishop. "Strategic Analysis of Amazon Madison Morgan

November 16, 2017, MGMT 275." (2017).

Fulgoni, Gian M. "Will Digital Commerce and Analytics Be the Death of Traditional

Brands?." Journal of Advertising Research 58.2 (2018): 146-150.

Ives, Blake, Kathy Cossick, and Dennis Adams. "Amazon Go: Disrupting

retail?." Journal of Information Technology Teaching Cases (2019): 2043886918819092.

Overby, Lindsay. "Amazon's competitive advantage." The Pioneer Business Review, 21

Mar. 2017, pbrnews.com/amazons-competitive-advantage/.

Riter, Trent. "Amazon Changed The Face Of Retail, Let Us Count The Ways | SPS

Commerce." SPS Commerce. N.p., 2017. Web. 1 May 2019.

Statt, Nick. "How Amazon’S Retail Revolution Is Changing The Way We Shop." The

Verge. N.p., 2018. Web. 1 May 2019.

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