How Walmart Uses Technology To Connect With Consumers

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How Walmart Uses Technology to Connect with Consumers

Abstract

This paper has evaluated ways in which Walmart Company has embraced the recent

technology to improve its relationship with customers and other retailers. The company achieves

this goal by developing various applications, and also installation of software’s in the stores to

facilitate effective services to their clients. Online shopping is a major approach that has allowed

the company to have a competitive advantage over other shops. The use of applications such as

Pangaea, Oneops and saving catcher are among the platforms that have proved to be useful for

Walmart. Other techniques like improving the website design and use of decoding method have

also made selling and ordering of products more convenient. The company has also created an

interlink that connects all retailers and suppliers to ensures a constant flow of product in the

supply chain. The installation of a system of tracking purchases done by customers has also

been reported to be very vital to success of the company.

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Introduction

Walmart is a well know multinational retail corporation in America that manages a chain

of grocery stores and hypermarkets. It is also considered as the world’s largest revenue company

with more than 2.2 million employees. Importantly, it is the most valued company’s in the world

by most customers due to its unique services. This is enhanced by the fact that it has employed

the recent advances in technology to ensure its services are delivered well (Schuetz 38-48). The

effective customer service strategies have given Walmart a competitive advantage compared to

other companies with similar commodities. Therefore, this paper focuses on addressing the

strategies in which Walmart uses technology to create a business network with their customers.

Walmart has lately announced to its clients that they can effectively do online shopping

in their grocery. This has been put appropriate by installing the software to facilitate buying in

the central places with big stalls. This service has proved to increase the number of customers

visiting various sites of this company. Importantly, this has been reported to strengthen the

relationship between the company and their clients. This has also enhanced easier supplies of

commodities that are in shortage in one store, and thus customers’ needs are addressed within a

short time (Schuetz 38-48). The company has also created a mobile application through which

clients and different dealers interact. It allows customers problems to be solved more instantly as

well as making different orders at the same time. Additionally, through this app clients can

quickly identify what to shop from Walmart and thus allowing them to make an earlier budget. It

is also possible for the customers to receive their receipt online for all goods purchased.

Importantly, this application is also used to create awareness to customers about new products in

the stores. It also allows buyers to give their views on a certain price offered on particular

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products. This works out well for Walmart since it can easily adjust its process so as to fit in the

competitive markets.

The company’s new technological platform known as Pangaea has helped its

management to scale radically various assortment of products offered. This software enables the

merchants to manage a lot of items that they could not be able to handle using the traditional

pricing methods. This has significantly provided an opportunity for Walmart to win more

customers through creating a stiff competition with other producers. Importantly, the firm has

improved the design of its website so that every customer can be able to access it with any

device. This allows many clients to navigate the platform hence exploring on the products that

they prefer to buy. Additionally, one can use multiple devices to perform transactions in the

Walmart’s website. This also enables many consumers who have interests in Walmart products

to quickly login and place various bids on the items they require.

Walmart has opened a system in their platform that allows optimization of inventory

which enhances them increase the efficiency of customer’s services. It also enables then to

reduce a lot of operation cost making them enjoy high profits due increased number of sales.

Additionally, this has proved to reduce the amount labor used in transportations and handling of

a vast number of records that at some point limited the client’s services. Besides, this has led to

an improved supply chain connection which is an excellent strategy to make more profits. Other

pieces of technology knowns as OneOps have also enabled the firm to put to use the ideas of

multiples clouds (Friedman 1236-1238). This allows movement of various application and thus

easily available to access to the customers compared to other common sites. Importantly, this

platform has also allowed product deploys to perform their operations much faster. This,

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therefore, ensures that the company does not run into a shortage of any commodity hence

satisfying the customer’s needs.

The application of saving catcher is among the latest technologies that Walmart has

developed. This is mainly aimed at promoting customers with gifts once they do their shopping

in one of their stores. This is an app that can easily be downloaded to a phone, and a client can

use it while in the store to help them locate some commodities while buying. Additionally, once

the customer is done, they can quickly go to the website and enter a receipt number so as to

acquire a gift after transacting with the company. This, therefore, shows that Walmart wishes to

win more customers through motivating them after visiting their stores. They also have an e-

Receipt mobile app that is mainly aimed at collecting the customer’s receipts. This provides the

clients with an opportunity to view their shopping history and thus can easily buy new items that

might be running out of stock (Friedman 1236-1238). This strategy has also served to help

individual sites to make sales of particular items. Additionally, it has improved the ease of

delivering by employing an approach of click and collect from which goods are made available

within the shortest time possible. It has implemented the aspect of enterprise data fabric that

combines all vital information of Walmart. This allows the company to review the services they

have been offering and thus can decide to improve on the weak areas. Importantly, technology

has enabled the store to predict on which products should be sold on particular days. This is an

efficient approach since it provides the company with a chance to optimize its supply chain and

thus no losses are realized.

The implementation of Universal Products bar code enabled the company to collect its

various information and perform analysis that helped the company to develop a retail link. The

global satellite system allows connection of Retail link with other analysts that support

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forecasting demand of the supplier in the network (Persky and Merriman 283-284). This allows

the company to manage its distribution of commodities in its different sites. Additionally, the

manufacturers are allowed to synchronize their demand following the links that are connected to

the central database of the company. Besides, the company also has a system that controls the

purchases of customers through tracking all the commodities purchased within a given time. The

company is also known to use identification tags that use the frequency of radio mainly to track

movement of any pallets within the supply chain. Besides, it has also emphasized that its

suppliers need to use this system to ensure there no issues in the inventory to be shared. Lately,

the company has also adapted to the usage of smart tags on commodities which are read by a

help of a scanner (Persky and Merriman 283-284). This allows most of the employees to identify

which items require a quick replacement on the shelves and thus placing the order immediately.

Additionally, this ensures that the inventory is watched more closely to prevent arise of any

issues. Walmart has also created a computer network with its suppliers that enhanced a

development of a re-ordering system that is automated. This allows the suppliers to receive an

instant order in case the items are in shortage in a particular store

In a nutshell, it is evident that Walmart has employed the recent advances in technology

to ensure there is success in its operations. This has enabled it to be a competitive company in

global online sales due to improved consumer’s services. The use of various software’s can,

therefore, be argued that it’s a major feature of increasing profits and also retaining customers in

different businesses.

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Works Cited

Friedman, E. "Book Review: Walmart In China". ILR Review 66.5 (2013): 1236-1238. Web.

Persky, J. and D. Merriman. "Focus Issue: Walmart". Economic Development Quarterly 26.4

(2012): 283-284. Web.

Schuetz, Jenny. "Why Are Walmart And Target Next-Door Neighbors?". Regional Science and

Urban Economics 54 (2015): 38-48. Web.

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