Human Performance Appraisal

Running head: HUMAN PERFORMANCE APPRAISAL 1

Human Performance Appraisal; Igloo Software

Student’s Name

Institutional Affiliation

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Non-financial indicators that affect Igloo Software

Nonfinancial indicators resonate with quantitative measures used in the corporate world

to measure competence but are not expressed in monetary units. These signs of performance

comprise the ‘x-factor' that would make customers prefer one product or service provider and

shun the next. An example of an important non-financial measure used to attract and retain

customers is respect. Whenever customers feel their dignity is not compromised whenever they

seek the products of a certain company, they tend to be appreciative and return for subsequent

buys. What’s more, the likelihood that they may come with a friend or give the company several

good referrals is very high.

There are several non-financial indicators that affect the operations of Igloo Software.

These factors include Corporate Social Responsibility, social media, corporate beliefs and

political opinions, aesthetic appeal, innovation, customer experience, market share, the

reputation of the company, and new product adoption rate among other things. The reason why

the management of Igloo Software is sure to factor in non-financial indicators in its company

performance review is that of the need to be in line with the truth that making supernormal

profits is not directly proportional to success (Bernardin & Wiatrowski, 2013). The paper shall

focus on five of these significant non-finance indicators.

Corporate social responsibility (CSR)

Corporate social responsibility (CSR) is an approach to conducting business that

contributes a lot to sustainable development. Sustainable development for companies such as

Igloo Software revolves around the delivery of environmental, social, and economic benefits for

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every stakeholder. As such, Corporate Social Responsibility is an ideology with a lot of practices

and definitions. Apart from assisting in the improvement of communication for up-and-coming

start-ups and globally recognized corporations alike, Igloo Software has supported the

community around it by embarking on a number of noble causes; these include sponsoring the

education of needy children, sponsoring the treatment of cancer patients, ensuring the well being

of workers, and donating funds for the nourishment of children in developing countries. The

level of good which customers feel blessed with every CSR move cannot be measured with

numbers only that Igloo Software is bound to wish the result of their effort reflects in their sales

volume. Increased sales after a CSR move are a sure fire way of telling that said efforts played a

significant marketing role. Overall, it is quite noteworthy that the idea behind Corporate Social

Responsibility is for a company like Igloo Software to appreciate the employees that have helped

build it up and the society that has forever been seeking and promoting the products the company

has placed at their disposition through sales. Appreciation is a statement from Igloo Software

that ‘we as the company are aware that the far we have gone, and the much that we have

achieved is courtesy of your belief in us and your support’ (DeNisi & Smith, 2014).

Social Media

The social media is a key nonfinancial performance indicator because it shows the

management of Igloo Software what the customers genuinely feel about the company. After

making use of the products and services offered by Igloo Software, customers are bound to make

online product reviews about their experience. These types of studies have proven to be very

helpful since they help in market research and development. Market research and development

initiatives have and continuously show Igloo Software what customers want and expect from the

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industry. Then after, the company is left with no choice but to align its product package with the

market demand. Concerning matters revolving around the social media, i.e., the positive and the

negative comments made by customers, the company has to be cautious not to react negatively

but only see criticism in a positive light. Lashing back at clients because of the blogs they post

shows a lack of respect. Igloo Software perceives the social media as a platform for sending

inquiries on company products and receiving feedback where customers can review the

performance of the firm in a genuine manner and help it realize its self-improvement cause

(Dusterhoff, Cunningham & MacGregor, 2014).

Innovation

Simply put, innovation is giving customers what they want, i.e., bringing something new

to the market every time and never falling out when it comes to fashion. Ever since it was

launched in the year 2004, Igloo Software keeps redefining its web-based intranet solutions to

assist thousands of workgroups in the collaboration and management of their initiatives,

personnel, and myriad other resources. To discover if it has done well for itself, Igloo Software

must look at how well its innovative products are received in the market. Reception of

consumers is best shown by the amounts of sales volume realized and profits at large. Staying on

top of their game takes commitment and being informed of what the competitors of the company

are up to all the time; this way there would be no single service or product need that Igloo

Software would fail to attend to and face a possible state of irrelevancy (Dave, Dave &

Shishodia, 2013).

Research and Development

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To get a glimpse of how much market they have managed to capture, the company makes

use of its Research and Development. This studies the firm conducts are in resonance with

looking at the proportion of clients that can be deemed as loyal repeat clients and comparing

them to the number of customers that visit other stores. The top five physical positions (market

share) that Igloo Company enjoys include Canada, United States, Great Britain, Australia, Spain,

and the United States. For all the above-mentioned countries, the companies involved (as

customers of Igloo Software) include WordPress, dotCMS, square space, Expression Engine,

Adobe Scene 7, Vignette Open Text, IAPPS, and Microsoft SharePoint among other; this help

maintain the essential corporate needs of Igloo. It is worth mentioning that competitors of the

company include Artisteer, Drupal 7, WebEx Panel, Wordpress Daily Activity, ZMS Publishing,

and Desire2Learn among others. Igloo Software looks at its competitors with a perspective of

understanding what it is that they do and how the company can emulate all the steps for success

that were involved.

Aesthetic Appeal

This non-financial indicator borders on the aspects of physical attractiveness of a

company’s products. Aesthetic appeal that is expressed in the company's product package and

the excellent reputation of Igloo Software are performance metric on their own which assist the

management of the company in scoring a high market share.

Conclusion

In summary, it is quite noteworthy that the importance of nonfinancial performance

indicators is quite undeniable. These factors play a significant role towards the operations at

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Igloo. Without their existence, many companies such as Igloo Software would blindly believe

that profitability is the only thing that matters. In as much as a company can depend on well

acclaimed nonfinancial indicators in appraising its performance, the best performance appraisal

methods are custom made within a company’s boardrooms.

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References

Bernardin, H. J., & Wiatrowski, M. (2013). Performance Appraisal. Psychology and

Policing, 257.

Dave, M., Dave, M., & Shishodia, Y. S. (2013). Cloud Computing and Knowledge Management

as a service: A collaborative approach to harness and manage the plethora of

knowledge. BVICAM’s International Journal of Information Technology, 5(2), 619-622.

DeNisi, A., & Smith, C. E. (2014). Performance appraisal, performance management, and firm-

level performance: a review, a proposed model, and new directions for future

research. Academy of Management Annals, 8(1), 127-179.

Dusterhoff, C., Cunningham, J. B., & MacGregor, J. N. (2014). The effects of performance

rating, leader-member exchange, perceived utility, and organizational justice on

performance appraisal satisfaction: Applying a moral judgment perspective. Journal of

Business Ethics, 119(2), 265-273.

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