Human Resource Management 10
Motivation theories can be classified as content or process theories. Content theories, also
referenced as the need theories, strive to identify and understand people’s needs and the
importance of fulfilling such needs to attain motivation. On the other hand, process theories are
focused on explaining how motivation takes place and the types of processes that influence
motivation. In the featured excerpt, the Maslow’s hierarchy of needs and Herzberg two-factor
content theories can be employed to explain Kevin’s demotivation. Contrary, the Skinner’s
reinforcement theory and Locke’s goal setting theory are process motivation theories that can be
employed to explain Kevin’s lack of motivation.
The Maslow’s hierarchy of needs was developed by Abraham Maslow and classifies a
person’s needs from the lowest to highest (Russell & Cohn, 2012). The classification from the
lowest need starts from physiological, safety, love/belonging, esteem and self-actualization
(McGuire, 2012). The failure by Kevin to meet any of the five needs during the execution of
various project functions could have contributed to his demotivation. On the other hand,
Herzberg two-factor theory considers motivating and hygiene factors that influences people’s
motivation (Richard, 2013). The motivating factors are those motivators that make people to
function harder in their roles and they are found in the work itself
On the other hand, hygiene factors are the influences that make individuals to work less
in their designated roles in a project. Additionally, hygiene roles are not present in the work itself
but instead, they occur around the work’s environment. In this case, the examples of motivators
include recognition, growth, achievement, advancement and the work itself. Contrary, the
hygiene factors include supervision, security, salary, project policies and relationships among
others. In the featured case, if Kevin lacked to attain any of the stated motivating or hygiene
factors when performing his project roles, it could have made him to feel demotivated. Contrary,