Impacts | EssayIvy.com

Running head: IMPACT 1

Impact Measurement

Name

Institutional Affiliation

IMPACT 2

Impact measurement

Impact evaluation is evolving extremely faster in procedures with the growing impact

department (Hadad, & Gauca, 2014). Ways of tracking impacts of the film as well as media are

emerging from traditions of measurement in other departments such as social welfare, public

health as well as international development. Even though some outlines can get obtained from

different fields, documentary, as well as other kinds of media demands, should create various

rubric effects assessments.

Some of the tools and platforms used in impact evaluation are for example story pilot of

harmony institute (formerly known as ImpactSpace) and SparKwise. Moreover, pull internet data

as well as analyzing information through the utilization of sophisticated algorithms (Hadad, &

Gauca, 2014). It then displays the result in a visual form that gives the meaning together with the

context of the information. Quantitative methods can capture big data set and are time efficient

although limited in capturing the more nuanced and detailed aspect of the impacts like behavior

and cultural shifts.

The significant players in impact measurement comprise of the Lear center located at

USC’s media impact and supported by the Bill & Melinda gate basis as well as knight

foundation. The organization is directed by Martin Kaplan together with the Johanna Blakely

who is acting as the director of research. The objective of the Lear center is to create a detailed

comprehension of the influence of media on social trends as well as the behavior of an

individual. In collaboration with participant media, the organization is creating participant index

which is a podium and a means of evaluating the influence of storytelling to encourage social

change. Harmony Institute is another core player. It is an interdisciplinary center for research that

deals with the effects of entertainment on society in general. HI are creating a story pilot which is

IMPACT 3

a different visual platform elaborating how a film connects with viewers as well as offering

various pictures on how media responds for cinema.

Furthermore, vedio4change is another crucial player in evaluating media. Its partnership

with MIT's center to open documentary lab together with public media. The establishment of the

lab was to facilitate the exploration of the effects of video for change with an aim on approaches

prevalent in the network. The techniques are commonly short form support videos that majors on

participatory methods as well as the global south.

In a broad sense, Media impact assessment involves ventures on three elements, and that

is reach, engagement as well as influence. Reach entails the number of people seen or exposed to

the film (Lange et al., 2016). It involves the determination of the targeted audience. Reach of

high influence documentary will surpass the primary viewers of the feature film. Engagement

consists of the response of the audience towards the film. There is a range of engagements which

varies from the relating movie on Facebook, cooperation in Q&A, tweeting of links to the trailer

as well as donating to the film-related cause. Finally, influence consists of assessing if the film

entirely alters the opinions generally or among the communities that can come up with variations

on the situation. Engagement also determines on how film links to shifts in preferences or views

on a particular case. The three fields relate to each other. For instance, the reach to view leaders

is a better means to evaluate influence (Lange et al., 2016). And in case a massive number of

audiences engage through signing the petition to a cause, it may impact the results.

Case Study

Tales originating from the trade of body organs is a determined and unwavering descent

into the domain of black-market organ trading. The business involves the street brokers, that

looks for both the seller and the buyer, create the price that favors both parties. Moreover, it also

IMPACT 4

consists in impoverishing both men and women and the rogue surgeons willing to offer a slice of

their bodies for payment and those patients who are desperate and facing the agony of choice to

respect the law or save their lives. The disparity can be due to the inability to settle bills or to

improve living standards. Thousands of organs get traded on yearly in the black market that

flourishes in many countries (Cherry, 2015). The most common organ sold is a kidney. It is

unlawful to purchase human organs and medical community as well as WHO is against the

incentivized organ donation (Cherry, 2015). Although, there is an international trade in which

millions of dollars are spent yearly on unlawful kidney transplants. The business is painful as

sometimes it involves kidnapping and killing of humans to harvest these organs.

With extraordinary access to the key players, the film discovers the ethical, legal and

moral issues entailed in that life and death activity. The tales of organ trade illustrate the market

structure in which the buyers are those in need of the life-saving organs while the sellers are

individuals living in awful poverty and again are the reluctant party.

The achievements of the tales concerning organ trade

The stories on organ business aim to raise awareness concerning the black-market

involving kidney trade. Through awareness creation, people’s attentions are drawn from various

sectors and hence increases the fight against the black market. It's through awareness creation

that most of the international governments have come up with ways to restrict these businesses

for example, through moderation of hospital bills. Moreover, creating more job opportunities for

youths and coming up with policies curtail the black market. Improved high standard discourse

concerning the incentivized donation and change the tale. The film also attempts to generate the

recognition that the situation is more complicated than people can imagine. Moreover, it

IMPACT 5

encourages to sign their organ donor cards as well as advocating for an opt-in organ donation

rules both in the united states and Canada.

The objectives of investigating journalism, Ric Ester Bienstock were to reveal the truth

concerning kidney trade through capturing of the reliable information on the individual going

through moral and ethical dilemmas. She decided to move beyond the ghostly story of the

victims kidnapped and the humans reaped for their body parts to obtain the facts on the ground.

The results were the much-nuanced film in which heart -twisting information were entangled. It

provided paramount points and study that created a complicated empathy in viewers with all

stakeholders in the market while giving essential facts and research.

Strategies

Whereas the bull case research provides an example of primary activism, tales on the

organ business marks an effort of "grass-tops." The film caught attention to an unidentified story

and introduced the audience to surprise on an illegal organ trade. Media platform generated buzz

which affects and expands the efforts of leaders as well as change-makers in both medical,

legislation and public health communities. The filmmaker intended to influence those involved

in policy-making process globally, for instance, Ric Bienstock offers her speeches in Danish

parliament after screening Danish assembly on issues concerning bioethics as well as presenting

the problem at a meeting at the Hague, Netherlands. The film covered in various significant

conferences and universities from global bioethics initiatives to the UCLA school of medicine

located in Princeton. The film act as an entry point for once a taboo discussion in public health

and bioethics.

The film controlled to produce substantial evidence on the issue of ethical and illegal

business on body organs, to bring transparency in the debate on primetime media. Some channels

IMPACT 6

such as Quebec’s radio Canada and hold a show concerning the film debate post-broadcasting

and eight newspapers also published in response to the film. Even though the film did not

manage to reach the audience in large number, the media reply together with the health society’s

acceptance are the stand out principles for the tale on organ trade. The film won the AIA for the

best features in 2014, April. Given the taboo and controversial status of the issue, the team aims

to reach the viewer's feedback to the film and evaluate the people's view concerning the

incentivized donation of the organs.

Questionnaires get developed to measure the effects of the film on viewers and

distributed to various public screening in response to some questions about trade on human body

organs. The team also utilizes the online surveys on the same aspect where it obtains a positive

response and assists in assessing if the audience is continuing to discuss the issue even after

viewing the film. The most significant element on that study was the extraordinary media

involvement, the stand which public health, medical and bioethical society took on the film and

the powerful influence it had on the top officials in the government.

Outcomes

The film created awareness to many audiences as well as attracting various institution to

engage in the issue. The media also continued to apply the film as a tool to reach more people on

these issues. Screening together with lectures at bioethics meetings as well as higher standard

governmental events continues to spread the issue amongst community influential on the topic.

IMPACT 7

References

Cherry, M. J. (2015). Kidney for sale by owner: human organs, transplantation, and the market.

Georgetown University Press.

Hadad, S., & Gauca, O. D. (2014). Social impact measurement in social entrepreneurial

organizations. Management & Marketing, 9(2), 119.

Lange, D. B., Yang, H. C., Zhang, X., Wheeler, G. A., Joyce, J. J., Moore, D. M., &

Pandit, B. (2016). U.S. Patent No. 9,294,576. Washington, DC: U.S. Patent and

Trademark Office.

Place new order. It's free, fast and safe

Paper type

Deadline

Page count

550 words

Total price: $ 15.00

Our customers say

Jeff Curtis

USA, Student

"I'm fully satisfied with the essay I've just received. When I read it, I felt like it was exactly what I wanted to say, but couldn’t find the necessary words. Thank you!"

Ian McGregor

UK, Student

"I don’t know what I would do without your assistance! With your help, I met my deadline just in time and the work was very professional. I will be back in several days with another assignment!"

Shannon Williams

Canada, Student

"It was the perfect experience! I enjoyed working with my writer, he delivered my work on time and followed all the guidelines about the referencing and contents."