IS PRINT ADVERTISING OBSOLETE? 3
Considering the coverage and the cost-effectiveness of the print advertising we can say that
this medium is as modern as it can be. Instead of fading into the oblivion brought by the digital
age, the print technology has improved tremendously over the last few decades (Salman, Ibrahim,
Abdullah, Mustaffa, & Mahbob, 2011). Print advertising has evolved from the analog mode of
printing to the digital computerized systems. These advancements are in-line with the modern
technological development witnessed in the reprographic industry. Additionally, there has been a
development in the quality and style of presentation of the print advertisements. In essence, the
print advertising had become better and relevant to the 21st century systems. Even with the cut-
throat competition being witnessed from the digital media like social media, streaming services,
and radio and television advertisement, print advertising has been able to redefine itself
indefinitely.
Finally, with the facts presented, I would confidently say that print advertising is not
obsolete. The existence of the numerous print advertising publishers even after the advent of the
internet cements this point. The print advertising is well in vogue as it is still cost-effective and
reliable in the promotion of business. This medium also offers a reference point to both customers
and potential clients.
References
Nossek, H., Adoni, H., & Nimrod, G. (2015). Is Print Really Dying? The State of Print Media Use
in Europe. International Journal of Communication, 365-385.
Salman, A., Ibrahim, F., Abdullah, M. Y., Mustaffa, N., & Mahbob, M. H. (2011). The Impact of
New Media on Traditional Mainstream Mass Media. The Innovation Journal: The Public
Sector Innovation Journal, 2-11.
