International Marketing

Surname 1
International Marketing
1. The political role of the multinational trade groups
The political role of the Multinational trade groups includes; Reducing trade barriers and
restrictions among member countries obtained through formation of a free Trade Area and
Common market among member countries. This is done through formulation of laws,
negotiation with member countries on the common customs duties to be paid and having a
common immigration requirement for the member products. They formulate the policies to be
followed by the member countries, thus, ensuring a common trading regulation for their member
countries that put into consideration the Legislation of the member Countries. Promoting peace
through negotiations in their member countries where there is political instability to make a
smooth running of marketing without political instability interference.
2. Differences between Free Trade Area and Common Market
A free trade area is where there is an agreement between several countries to eliminate
and reduce customs duties and nontariff trade barriers among members of the organization while
non-member countries maintain individual tariff, conversely, a common market is where all the
tariffs and other restrictions on internal trade, inclusive of removal of restrictions on the free flow
of capital and labor, and members adopts a common external tariff for non- member countries.
Marketing implication of the differences between Free Trade Area and Common Market
Surname 2
The marketing implications of the differences between the two trading methods include;
Free trade Area may lead to exporting of the unstandardized goods to other countries, hence
causing the member countries to have inferior goods. Common market may lead to a brain drain
of the labor from the less developed countries, hence making the less developed countries have
insufficient trained personnel. It may also contribute to a reduction in the development of less
developed countries as developed countries will use their superior technology to produce goods
in some countries hence denying other countries market share.
3. Actions taken by company to counteract market changes
One of the common ways in which a company may overcome future decline in export is
focusing on strategic partnerships. Strategic relationships include working together with
competitive partners, professional associations or bankers to enable the company to stay visible
during tough times. During such time, the company is set to work on building awareness and
maintaining market rapport so that in time of recovery, there is no delay when a company finally
gets to an advantageous position. Diversification on marketing opportunities may also help the
company avoid complete loss in the future decline in exports. The company may engage in
production of different commodity which is likely to be in demand in the future. Therefore, the
company will be in the market continuously even though dealing with a different commodity.
Reorganizing new market opportunities is also another way of solving the problem of
uncertainty in the future export. New opportunities such as attracting customers who are not
being offered high-quality services, customers who are no longer being served, and ones who
are served by less competitive companies. In this case the company will only need to change
customers in case the initial market is declining.
4. Difference between custom union and political union
Surname 3
Custom union is a type of trade where regional intergovernmental organizations agree to
lift trade barriers to member countries, purposely to improve regional economic efficiency as
well as social-cultural and political ties among member states. Political Union, on the other hand,
is a trade agreement between a large number of nations that share a joint government that is
known internationally.
5. Difficulty in forming Economic unions within Africa
The difficulties Africa union experiences in forming effective economic unions arises
from political instability, conflicts among member states, financial instability and inactiveness in
some states. The political atmosphere among most African states does not allow effective
operation of an economic union thus limiting their existence. Economic unions require a heavy
financial base for successful operation as well as full and active commitment of member states.
However, the financial inadequacy coupled with inactiveness among some states does not allow
a free zone of economic union in Africa.

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