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also hard for the studies to cover all the variables and therefore the data collected may be hard to
analyze or even act upon. Large samples may be seen differently statistically but may have no
practical significance. Therefore, managers will often find it easier to analyze objective data.
Innovation refers to change that adds potential value to a product. The reality, however, is
that innovation is uncertain, complicated and almost impossible to manage. Innovation
management, therefore, is critical as it helps to reduce the complexity found in the environment
and facilitates the clever use of available resources. The innovation framework is important to
appreciate the different aspects of IM, and this also helps in its study. An innovative framework
is a platform made to harness the creative talents of workers without straying from the corporate
strategy. Through it, new ideas from within can be developed. The framework has components
such as levels, competences, and dimensions. Levels tackle the challenges of innovation in the
face of driving forces such as technological, competitive, legal and social issues. Competences
deals with aspects such as idea management, market management, portfolio management, project
management, and technology product management. Dimensions is another aspect that involves
innovative leadership such as that displayed by Steve Jobs, innovative strategy, innovative
culture, innovative tools, and innovative processes. This attracts innovators and entrepreneurs.
Competences deals with aspects such as idea management, market management, and
portfolio management. Idea management involves the ability of a firm to identify and develop
ideas that may result in breakthrough products. This involves generating, capturing, processing,
evaluating, protecting and implementing ideas. Market management refers to a process where the
firm selects markets that will result in great value to the firm and customers. It involves ideas on
penetrating present markets, increasing new markets, developing new goods and diversification.
Portfolio management allows the firm to manage some innovative projects that are reasonable