JRN 380 TV News Content Analysis

Part #1: Local Newscast

Station: WEYI-TV

Coverage Area: Saginaw City

Demographics: The total population of Saginaw City is 48,984. 37.9% of these are white, 13.5%

Hispanic, 44.4% black, 0.3% Asian, 3.0% Mixed and 0.9% are people of other races.

History: WEYI-TV is affiliated to NBC and is licensed to Saginaw. It is owned by Howard Stirk

Holdings and operated by Sinclar Broadcast group. This happens under a shared agreement. It is a

sister station to Fox affiliate, WSMH as well as to WBSF, a CW affiliate. WEYI casts a digital

signal on UHF from a transmitter whose location is the studios at Vienna Township.

Shows Viewed: 6 p.m. Friday, March 17, 2018: NBC 25 News at 6; 6 a.m., Monday, March 19,

2018: NBC 25 News today.

6 p.m. Friday, March 17, 2018: NBC 25 News at 6

Co-anchors: Bill Harris (White male); Rachelle Spence (White female).

Weathercaster: Femi Redwood (African-American female).

Sports Anchor: Scott Thuman (White male).

Field Reporters: Nick Minnock (White male); Jennifer Profitt (White female).

Introduction: The show was introduced by Rachelle Spence.

Story 1: Saint Patrick’s Day this year to be celebrated by millions of Americans.

Story 2: Little Caesars promised free pizza if a 16 seed beat a 1 seed

Weather: Drew Moore

Sports Reporting: Scott Thuman.

Closing: The show was closed by Bill Harris.

6 a.m., Monday, March 19, 2018: NBC 25 News today

Co-anchors: Michelle Macaluso (White female); Nick Russo (White male).

Weathercaster: Jasmyn Durham (African American female).

Sports Anchor: Dave Bondy.

Field Reporters: Courtney Whearton (African-American female); Jamie Kagol (White man).

Introduction: The show was introduced by Michelle Macaluso.

Story 1: Man barricaded in Grosse Pointe home. The man is alone in the home and the other

members of the family have safely moved out.

Story 2: Pothole causes road collapse in neighborhood. A growing pothole has caused a road to

collapse in the neighborhood neighborhood.

Weather: Femi Redwood (African American female).

Sports Reporting: Dave Bondy.

Closing: The show was closed with a happy chat between Nick Russo and Michelle Macaluso.

Part #2: National Newscast

Station: CBS News

History: CBS News is a division of radio CBS. Its broadcasts include CBS this morning, CBS

evening news, and news magazine programs which include 48 hours, 60 Minutes, Sunday

Morning. It also has Sunday morning political affairs program called Face the Nation.

Shows Viewed: CBS News This Evening, Thursday, March 15, 2018; CBS This Morning, Friday,

March 16, 2018.

CBS This Evening March 15, 2018

Anchor: Jeff Glor.

Weathercaster: Mark McEwen.

Sports Anchor: Jeff Glor

Field Reporters: Lara Logan.

Introduction: The show was introduced by Jeff Glor.

Story 1: Trump fires McCabe.

Story 2: Calling for change after the parkland shooting.

Sports Reporting: Jeff Glor.

Closing: The show ended with a greeting from Jeff to his audience.

CBS This Morning, Friday, March 16, 2018.

Anchor: John Miller (White male); Jane Robelot (White female).

Weathercaster: Eric Fisher (White male).

Sports Anchor: Josh Elliott (White male)

Field Reporters: Tracy Smith (White female), Reena Ninan (African-American male).

Introduction: The show was introduced by Jane Robelot.

Story 1: Search for answers in a bridge collapse.

Story 2: The Saudi Crown prince talks to “60 Minutes.”

Sports Reporting:

Closing: The show ended with a happy chat between Jane and John.

Analysis

There were more men than women in all the categories. However, where there were women, men

tended to present hard news like the collapse of the bridge while the women tended to present the

news that were somewhat soft and political news. The whites were majorly the anchors and

weather casters while minorities tended to be sports reporters and field reporters. More men than

women and more whites than minorities reported during both newscasts. Given that the population

of the area is 70.1% white, 22.8% African American, 0.3% Native American, 3.3% Asian, 0.02%

Pacific Islander, 1.2% other races and 2.2% from two or more races. 6.2% of the population are

Latino or Hispanic of any race; our group believes that the representation of the people from

different races in News Reporting and Anchoring does not take into account the people of all the

races present in this area. The ration of men to women in Michigan is 97:100. Therefore, gender

is also not well represented in the news.

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