Kellogg s Brand Audit

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Kellogg Brand Audit
Critique of the architecture
The organic architecture of Kendrick Bangs Kellogg is widely recognized by his desert
house in California. Through his architecture, Kellogg designs houses by basing on their
surroundings. For example, the desert house in California perfectly fits its rocky and dry
environment. The architecture gives the impression that the structure was carved into the pierre.
When erecting most of his structures, Kellogg uses stones to make walls. The architecture of
Kellogg also makes the entrance paved and steep with natural stones. The architect can use
surroundings such as trees for pillars supported by the bedrock under the structure. In most cases,
windows are inclined at unconventional angles in order to fill irregular gaps that are left between
column twists that let in light. The windows continue rising up to the ceiling.
Hierarchy
The good thing about the architecture of Kellogg is that his artistic work produces stable
and strong structures. For example, the house in the Joshua tree national park is about 5,000
square foot marvel of engineering. Every feature of the house provides an ambitious and
surprising serene. The house has outstanding furnishings made from materials that have twisting,
curvilinear and soring forms.
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However, it requires so much labor to craft such a beautiful structure. As for the house, it
took two decades for the craftsman to work on the interiors of the house to give it its old looking
landscape. For good measure, the house requires extended space because it is large in size and
have additional decorations done inside and outside. The architecture also requires so much
materials to build and sophisticated technology to get the work done. Overall, the house is
expensive and time-consuming to design and build.
Broader Brand Portfolio
Compared to other brands in history and across the world today, the architecture of
Kellogg stands on its own as a unique plan that cannot be designed or constructed by many
architects. Also, despite the architecture being organic that is ventured into by several designers,
this type of Kellogg can only be done perfectly by him. For that reason, when placed on the
market, the architecture can only be afforded by a few people who understand the beauty and
prestige of such architecture. On a global scale, the architecture of Kellogg can be regarded as
one of the most unique structures that are built through the concept of organic architecture.
Strategy to Increase the Growth for the Kellogg
Despite the architecture of Kellogg not being popular or famous, the artist can figure out
a way of supporting its growth and familiarity across the world. For instance, the artist can
embark on a mass awareness of the architecture through the use of social media sites such as
Facebook, Twitter, YouTube and any other social networking platform. Also, the architect can
allow people to make documentaries on his architecture and the documentaries posted online so
that people can watch and see how beautiful, attractive and unique the architecture is.
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Opportunities in the Market Place
The architecture of Kellogg best suits high end consumers basing on the quality of houses
that the artist makes. For that reason, Kellogg should consider advertising his architecture on
television for people who love going on expensive vacations in places where there are a few
people. Like the house the house in Joshua Tree National Park, Kellogg can target tourists or
families who like to go on vacations in deserted places such as national parks.

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