Kmart Marketing strategy

Kmart Marketing strategy
[Student Name’s]
Kmart is one of the leading industry firms. It headquarter is United States. It started in
the early 1960’s. It is the 3
largest discount retail industry enterprise in the world. In United
States of the discount retail industry, eight companies highly dominate almost 100 % of the
market (Marlon, 2005). The industry in the United States in the current market environment
can be highly profitable to the market leader. However, competition is fierce. The fierce
completion has led to bankruptcy of some corporation in the past. For example in 2002,
Kmart filed for bankruptcy as a result of competitive market environment (Turner, 2003).
Therefore, each of these retailers should be able to differentiate their product for them to have
a competitive edge against the competitors.
One the strategy applied by Kmart in order to remain competitive is to partner with
designers such as Martha Stewart and Kathy Ireland. Moreover, Kmart has opened its own
website. This has facilitated e-commerce and inbound marketing in the firm and increased it
competitiveness in the industry. The company has branded partnerships. It has added latest
celebrity partnerships with actresses Selena Gomez and Sofia Vergara (Thomas, 2008). The
aim to promote clothing lines for juniors and women. Orchestrating the system ensures
reduction on inventory cost and minimizes the chances of losing customers to the
competitors. Therefore, Kmart has invested on upgrading of supply and inventory
management system.
In conclusion, Kmart has invested in merchandising and marketing strategy that will
result to differentiated products. It has optimized on supply chain, to maximize on efficiency
and service capability. Moreover, investment in information technology is essential in
facilitating e-commerce and inbound marketing, in the retail industry. This has led to the
improvement of the platform of Blue-Light internet service (Marlon, 2005).
Marlon, B. (2005). Emerging Planning Challenges in Retail, The Case of Kmart, Journal of
the American Planning Association Vol. 71, (4), pp. 433-449
Thomas, G. (2008). Unequal Competition among Chains of Supercenters, Kmart, Target,
and Wal-Mart Journal of marketing Vol. 58, (1), pp. 54-64
Turner, M. (2003). Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon,
University of Michigan.

Place new order. It's free, fast and safe

550 words

Our customers say

Customer Avatar
Jeff Curtis
USA, Student

"I'm fully satisfied with the essay I've just received. When I read it, I felt like it was exactly what I wanted to say, but couldn’t find the necessary words. Thank you!"

Customer Avatar
Ian McGregor
UK, Student

"I don’t know what I would do without your assistance! With your help, I met my deadline just in time and the work was very professional. I will be back in several days with another assignment!"

Customer Avatar
Shannon Williams
Canada, Student

"It was the perfect experience! I enjoyed working with my writer, he delivered my work on time and followed all the guidelines about the referencing and contents."

  • 5-paragraph Essay
  • Admission Essay
  • Annotated Bibliography
  • Argumentative Essay
  • Article Review
  • Assignment
  • Biography
  • Book/Movie Review
  • Business Plan
  • Case Study
  • Cause and Effect Essay
  • Classification Essay
  • Comparison Essay
  • Coursework
  • Creative Writing
  • Critical Thinking/Review
  • Deductive Essay
  • Definition Essay
  • Essay (Any Type)
  • Exploratory Essay
  • Expository Essay
  • Informal Essay
  • Literature Essay
  • Multiple Choice Question
  • Narrative Essay
  • Personal Essay
  • Persuasive Essay
  • Powerpoint Presentation
  • Reflective Writing
  • Research Essay
  • Response Essay
  • Scholarship Essay
  • Term Paper
We use cookies to provide you with the best possible experience. By using this website you are accepting the use of cookies mentioned in our Privacy Policy.