Management Of Business Telecommunications

MANAGEMENT OF BUSINESS TELECOMMUNICATION 1

MANAGEMENT OF BUSINESS TELECOMMUNICATIONS

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MANAGEMENT OF BUSINESS TELECOMMUNICATION 2

Contents

Management of Business Telecommunications.............................................................................. 3

Abstract ............................................................................................................................... 3

Introduction and Background Information ......................................................................... 4

The key network elements that are used by the Infosys company ...................................... 5

The Infosys recent improvement on the network elements ................................................ 5

Peters of Kensignton ....................................................................................................................... 7

Secure Sockets Layer (SSL) Transactions .......................................................................... 7

Advanced Payment Methods .............................................................................................. 9

Customer User Accounts .................................................................................................... 9

Business Continuity Plan .................................................................................................. 10

Customer Shopping Bags Online ...................................................................................... 10

Conclusion ........................................................................................................................ 11

References List.................................................................................................................. 12

MANAGEMENT OF BUSINESS TELECOMMUNICATION 3

Management of Business Telecommunications

Abstract

Networks characterize business communication. The network elements facilitate external

and internal communications; hence, they are configured to meet the organizational

requirements. For the case of Infosys and Peters Kensignton, they configure their communication

elements such as the exchanges and transmission systems. Infosys network has more

sophisticated elements because it is bigger than Peters Kensington. The analysis of the

companies shows that they two organizations believe communication is the backbone of the

business.

MANAGEMENT OF BUSINESS TELECOMMUNICATION 4

Introduction and Background Information

Business communication is the sharing of information or data between persons either

internally or externally. Internal communication is the sharing of information in within an

organization for example between the departments or the employees within a certain department.

External communication is a type of communication where the information is shared between

organizations; it involves companies with their stakeholders or between organizations with

similar interests (HILES 2011).

Communications require some inputs or the elements to be effective. Currently, most of

the organizations communications are facilitated by the internet among other information

technology devices (KAZI 2006). For the communication to act as a tool for converting the

world into a small village, it requires cloud services to enable international connectivity.

Currently, there are some of the mechanism which speeds up the communications of the

organization (LEE 2009). 5G, Fiber Everywhere, Visualization, SDN & NFV, Everywhere

Connectivity for IoT & IoE, Cognitive Networks, Big Data, Cyber Security, Green

Communications, Smarter SmartPhones, Connected Sensors, Network Neutrality, Internet

Governance and Molecular Communications are some of the communication tools that are

trending in the communication industry.

For a big company like Infosys, more sophisticated communication elements are required

as compared to the Peters of Kensington. Infosys and Peters Kensington are online based, and

they have branches or warehouse in some part in India and Sydney respectively. Therefore, the

two organizations are offering services and selling products to customers both in the warehouses

and via online (SCHOENING 2005). Online transactions are more convenient and cost effective

to both organizations. Though Infosys is bigger than Peters Kensington, they both need to

embrace online services by configuring well-informed communication networks.

MANAGEMENT OF BUSINESS TELECOMMUNICATION 5

Infosys communication system should be compatible or can be able to facilitate software

development, maintenance, and independent validation services. Other services regarding

banking Suite, Cloud % Big Data, Customer Service, Digital Marketing, Distribution Sourcing &

Procurement. The above services offered by Infosys are supposed to be protected thus cyber

security is essential to protect the data in the virtual servers and the data which is transmitted via

the network (GERSHON 2009).

Peters Kensington offers online services to customers in various parts of the world. Peters

Kensington is currently selling products such as Cutlery, Homeware, Books Kid’s Toys,

Watches, Dinnerware, Glassware Beauty and Travel bags. The products are supposed advertised

via The Internet to win potential customers and also to sell the image of the company.

The key network elements that are used by the Infosys company

Infosys believes in that there is an essence of being vendor-agnostic integration layer

which integrates various Software-Defined Networking elements. Vendor-agnostic integration

layer is capable of abstracting hybrid network elements and giving a homogeneous API interface

towards the top layers as well as the north-bound systems like the OSS or BSS and NMS. The

flexibility of the Infosys’s network is due to the flawless bandwidth thus leads to optimal

spending in the organization.

The Infosys recent improvement on the network elements

Due to the customer’s need of the eco-friendly SMS, tweet and email as techniques of

reducing the cost, Infosys is currently communicating with the customers in a less costly

communication because the printing cost has been reduced by the employment of SMS, tweets,

and emails in the communication department of the organization (POPOVSKIJ, BARKALOV

& TITARENKO 2011).

MANAGEMENT OF BUSINESS TELECOMMUNICATION 6

Customers such as banks, utilities, and telcos have more customers that are supposed to

be attended every time via online mode; hence the improvement of the customer care, green

credentials, the bottom lines with the communication Hub launch and the new client

communication management solution which is offered by the Infosys Australia.

The communication hub serves as the central integration platform that captures data from

the core systems of the company and enables it to be quickly formatted and transmitted to

multiple customers’ communication channels such as SMS/MMS, The Web, email and even

social networking sites. For instance, the payment dues notices can be automatically routed

through SMS or email depending on the customer preference and the promotions can be done via

the social networks such as Facebook official site. The saving which is made when information

is sent via the SMS, email, and Facebook are significant because electronic communication

involves less printing.

The new technology management system known as Communication Environment

Manager (CEM) has facilitated the management of the complex communication. Communication

Environment Manager helps the auditors when trailing the source of the communication, the

channel and the receiver of certain messages both internal and external communication.

Therefore, enterprise reporting capabilities have been improved by the Communication

Environment Manager. Though the communication was initially offered in New Zealand and

Australia it is currently effective and has lead to the communication efficiencies in Infosys.

The big data Management for Infosys is more effective and advanced as compared to the

one which is used by the Peter Kensington. Infosys recently launched BigDataEdge to simplify

the big data analysis to discover the relevant information. The business user is empowered due to

the vigorous insights development from the big amounts of unstructured and structured data thus,

MANAGEMENT OF BUSINESS TELECOMMUNICATION 7

better decision making in the businesses are mean on real-time mode. With the Infosys

BigDataEdge, businesses reduce the time taken to mine the information by up to 40% and

generate insights up to 8 times faster.

The Infosys BigDataEdge includes the rich visual interface with over 50 customizable

dashboards and about 250 built-in the algorithm. The algorithms assist the business since it has

the reusable rules thus making the business to work systematically because the set of rules are

used to systematically to avoid the need for technical intervention. The data connectors allow

easy access to the dashboard.

Peters of Kensignton

Secure Sockets Layer (SSL) Transactions

Secure Sockets Layer uses technology to encrypt passwords and other login details that

are transmitted during a transaction. Peters of Kensignton protects the confidential details of

customers by ensuring encryption of customers’ credentials. Peters of Kensignton has created a

link that is encrypted to ensure security between the server and the client

http://www.petersofkensington.com.au/Public/Default.aspx. The security is done between the

web server and a browser. A Secure Socket Layer is a security protocol. The transmitted data is

checked and described by the protocols before transmission. The cost of using a Secure Socket

Layer is $139 per year (ALWAYN 2004). A big and international company like Peters of

Kensignton should be able to afford to pay the amount to ensure the security of the customer.

Due to the wide range of products offered online by Peters of Kensignton, secure logins should

be maintained to protect the rights of consumers. Secure Sockets Layer signatures are done

digitally and can perform in browsers that are known as the Trusted Root CA store (CHANG

2000). To ensure that a website is secure, Peters of Kensignton registered with the CA. The

MANAGEMENT OF BUSINESS TELECOMMUNICATION 8

secure connection of a Secure Socket Layer is illustrated in the diagram below (RESCORLA

2001);

Peters of Kensignton Secure Server Connection

Fig 1.

Key:

1. The connection of browser to the server under secure SSL.

2. A copy of SSL certificate sent that contains a server’s public key.

3. Checking of the certificate against trusted CAs list.

4. Encryption and decryption are done using a private key.

5. Transmitted data on the Server and Browser now encrypted with the session key.

Visitors to the site are guaranteed of security and privacy of the information provided.

Online purchasing is vulnerable to hackers but with the help of Secure Socket Layers, Peters of

Kensignton has ensured security to customers ((MUTHU & LI 2013).

WEB

BROWSER

WEB

SERVER

MANAGEMENT OF BUSINESS TELECOMMUNICATION 9

Advanced Payment Methods

Business transactions were traditionally carried out by the exchange of liquid money

against the service or product purchased. Peters of Kensignton accepts plastic and wire transfer

money while making payments. The plastic money includes the use of VISA cards, MasterCard,

and American Express (KAINDL 2004). Wire transfer money methods include PayPal, Skrill,

and Payoneer. Due to the global trading exercise, the improved methods of payment by Peters of

Kensignton encourages people from all places in the world to trade freely and wait for the

shipment of the items purchased.

Customer User Accounts

Technology has pushed to the creation and designing of websites for companies. On the

websites created, options for the user to create customer accounts have been provided. The user

accounts are protected by getting linked with an email address of the user or customer with a

password that is private and confidential to the customer (GROVER 1986). Since every customer

has his/ her account on the site of a company like Peters of Kensignton, every conversation

remains known by the customer and the company. In cases where a customer is given a discount

by meeting a minimum quantity discount, the rest of the other customers will not have the

information so as to base a bargaining point. The accounts maintain privacy and do not reveal the

privileges given to customers who have been trading with Peters of Kensignton for long.

Unlike retail stores that are operated from premises, the virtual retail shops never close.

The online sites operate 24 hours, seven days in a week. Peters of Kensignton have created an

environment where shoppers and other visitors can have access to the available products in the

store and place orders or enquiries (SHEPHERD & AUGENTI 2012). The online sites also

create networking opportunities. People do access the sites while with friends, relatives or

workmates. The curious people would like to ask questions about the site that one has opened. In

MANAGEMENT OF BUSINESS TELECOMMUNICATION 10

the process of the person telling about Peters of Kensignton, word would have spread about the

company and more visitors tour the site for more information. Considering the wide variety of

items available in the online store of Peters of Kensignton, customers keep increasing in number

each time they get word about the products available for sale.

Business Continuity Plan

Risks are prone to every business that deals with stock or any other kind of service

provided to customers. Peters of Kensignton has ensured security of customers and continuous

supply of goods and products even if any disaster such as fire, theft, or loss of data in the

databases gets lost. The company has insured information and products for any risk. Should the

database crash and data is lost, measures have been put in place to recover the information

without loss (HILES 2011). The insurance companies are involved to help incases a disaster

occurs that might render the company stakeholders and customers to lose money. Because of the

guaranteed security of customers with a continuous flow of supply as well as the money

deposited in the accounts held with Peters of Kensignton, customers feel secure to continue

trading with a partner who cares for the needs of the customer and ensures that no shortages shall

be experienced. Businesses that are trading for a going concern gain much trust and confidence

from customers than companies that are trading for a specific period then shut down.

Customer Shopping Bags Online

Peters of Kensignton has created a shopping bag for the customers. The shopping bags

are meant to store information of items a customer intends to purchase shortly. The list is

compiled, and when the customer is done by selecting the products of interest, the list is

forwarded to place an order. The advantage of the shopping bags is to help customers not to

forget on the list of items that are to be purchased. Some customers do prepare a shopping list for

more than a week. The shopping bag acts as a reminder of what is to be bought (MUTHU & LI

MANAGEMENT OF BUSINESS TELECOMMUNICATION 11

2013). Also, Peters of Kensignton staff can check from the shopping bags on the list of items that

customers will purchase after a few days. When the list is known to the company representatives,

the products are mad available for dispatch once the customer has confirmed the order.

Conclusion

A well-designed website and explanatory profile of a company trading online can market

an organization more than sales representatives can market. The essential idea about online

business is that people from all locations in the world have access to the information. Apart from

the information being available to the people all over the world, such companies operating

through online have the target to open shops in many locations to serve customers and have an

easy time to deliver ordered products to customers (JONES 2004). Effective communication in

business creates a good relationship with the customers as well as the outside world. New

customers visit the sites of businesses that deal with online transactions because of the good

recommendation given by the current customers who are satisfied with the services.

MANAGEMENT OF BUSINESS TELECOMMUNICATION 12

References List

(2003). Operations support systems: solutions and strategies for the emerging network :

comprehensive report. Chicago, International Engineering Consortium.

ALWAYN, V. (2004). Optical network design and implementation. Indianapolis, Ind, Cisco

Press.

CHANG, C.-S. (2000). Performance Guarantees in Communication Networks. London, Springer

London. http://dx.doi.org/10.1007/978-1-4471-0459-9.

GERSHON, R. A. (2009). Telecommunications and business strategy. New York,

Routledge/Taylor and Francis Group.

GROVER, K. C. (1986). Foundations of Business Telecommunications Management. Boston,

MA, Springer US. http://dx.doi.org/10.1007/978-1-4613-2193-4.

HILES, A. (2011). The definitive handbook of business continuity management. Hoboken, N.J.,

Wiley. http://public.eblib.com/choice/publicfullrecord.aspx?p=624759.

http://www.petersofkensington.com.au/Public/Default.aspx

JONES, N. V. (2004). Telecommunications management. College Station, TX,

Virtualbookworm.com Publishing.

KAINDL, H. (2004). Networks 2004: 11th International Telecommunications Network Strategy

and Planning Symposium, June 13-16, 2004, Vienna, Austria ; [proceedings]. Berlin

[u.a.], VDE-Verl.

KAZI, K. (2006). Optical networking standards: a comprehensive guide. New York, NY,

Springer.

LEE, I. (2009). Handbook of research on telecommunications planning and management for

business. Hershey, Information Science Reference.

MANAGEMENT OF BUSINESS TELECOMMUNICATION 13

MUTHU, S. S., & LI, Y. (2013). Assessment of environmental impact by grocery shopping bags:

an eco-functional approach.

http://public.eblib.com/choice/publicfullrecord.aspx?p=1466561.

POPOVSKIJ, V., BARKALOV, A., & TITARENKO, L. (2011). Control and adaptation in

telecommunication systems mathematical foundations. Berlin, Springer.

RESCORLA, E. (2001). SSL and TLS: designing and building secure systems. Boston [u.a.],

Addison-Wesley.

SCHOENING, H. M. (2005). Business management of telecommunications. Upper Saddle River,

N.J., Pearson/Prentice Hall.

SHEPHERD, J., & AUGENTI, N. L. (2012). How to start a home-based online retail business.

Guilford, Conn, Globe Pequot Press.

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