use of build board especially on busy roads that are widely used by most citizens. The company
should ensure they are rather captivating so as to capture the attention of the passers-by. In the
second year of the existence of the product, Company G should start a competition ruffle which
mainly promotes the purchase of the product for rewards. The company may as well employ the
use of truck moving through major town to promote the product and offer the company
opportunities of promoting customer interactions.
The company should open chain stores that sell its other products as well as the MesCal
device hence ensuring it’s easily available to the consumers. The company could sign off
contracts with main supermarkets where it could have dedicated shelves where the Mescal
device may be sold to the consumers. This mixed is best since it creates three important factors
of marketing which are creating awareness of the product, involving the public just to mention
but a few. The company may as well develop an online website that helps it reach the
international fraternity which may be its market base. In the website it will include shipping
prices and ensure the products reach the clients in due time. The online website may be
employed in the second year after analysis of the product base of the product.
In matters to the product, Company G may employ planned obsolesce. Planned obsolesce
is whereby producers ensure that products are faced out or expire so as to urge consumers to
keep buying new and better products. This is done so as to ensure the producers keep selling
their products to the consumers. This method is employed by all corporations focused in
maintaining their market share and to stay in business. Consumption is highly influenced by the
consumers who provide the producers with information of their needs. Although marketers play
a big role in influencing what consumers buy and may end up making individuals to buy what
they really do not need, the consumer is the one to make the decision at the end of the day.