Marketing | EssayIvy.com

Running Head: MARKETING

Marketing

Author’s Name

Institutional Affiliation

MARKETING

Marketing

The current globe is overwhelmed with a plethora of information that flows throughout.

With the rise of the internet usage, the amount of data has immensely increased since the world

has been converted into a global village. In the world of electronics, money is good, business is

better but a brand is best and the only way to achieve this is through maintaining high quality

standards. A close observation in the technological trends reveals that in as much as there are

software that actually helps them calculate their menses there is as well a need that is highly

mobile and light to help transmit this information to them. Innovation is the mother of all

invention hence this prompts the thought of the development of a digital bracelet that would

serve as both a time piece as well as a menses calculator.

Product Support of Mission Statement and Target Market

Research in the field of development and especially in regard to the girl child has proved

that the commencement of their menses is one of the most embarrassing moments of a girl’s life.

Most parents in the current society are from the rather considered old generation hence matters

regarding to sexuality are rarely discussed in the home set-up, leave alone in schools the

otherwise branded as the pool of knowledge. Despite the internet carrying a colossal body of data

on the subject matter this information may overwhelm the puny mind of the teenager whose

body is under tremendous change hence adding insult to their already confused state.

The development of MensCal will move forth to help mitigate this transformation crisis

that most teenage girls dread. The MensCal will be fed with detailed data that will help empower

the girl through educating her step by step of the current occurrence or even the prospective

occurrence. The MensCal which will actually be a device in the form of a bracelet will have an

in-built memory that will help Ladies in keeping track of their menses. More often than not

MARKETING

ladies on being asked a question in regard to their menses such as, “ When was your last

period?” leaves most staring blankly at the calendar as they second guess the dates. In matters

concerning pregnancy information, in regard to one’s last period plays a big role in aiding the

medic to make an informed guess of the supposed time of delivery. The MensCal will be

equipped with high tech sensors that can help in detecting certain changes in one’s body. In the

modern world the diet has led to the body functions varying hence making it quite difficult for

ladies to calculate and guess when to expect their periods. This piece of technological will move

forth to solve this issue and avert embarrassing scenarios of a lady experiencing an “emergency”

period hence enabling consumers to improve the quality and convenience of their lives by

providing high-quality, innovative electronic solutions.

SWOT Analysis

Every coin has two sides and despite the company G being reputable in the electronics

market, it faces significant difficulties in venturing into the new field since it will have now

focused into one gender. Research carried out proves the male species to be electronic

aficionados hence will tend to be an uphill task in marketing of the goods. The company as well

faces stiff competition from other esteemed companies that manufacture sanitary towels and they

venture into the same field. Company G will also be in a better position to work with charitable

organization by giving a sample of its gadgets to the less fortunate hence the company being

recognized as taking part in charitable work. However, we cannot fail to recognize the fact that

company G has established itself in the field of electronics and its popularity can go a long way

especially in marketing. This popularity will incline the target population to adapt the new device

with a leap of faith of receiving high quality services. The company faces the threat of the

MARKETING

product not being received warmly by the target market owing to its specialty in electronic

products mainly for the general public without necessarily being gender biased.

ADEOTI (2013), described shopping goods as a set of products selected by consumers

based on certain yardsticks such as suitability, quality, price and style. Most electronic devices

fall under this category which was further broken down by Kotler into two groups which are

homogenous showing products and heterogeneous showing products. Company’s G’s products

mainly fall under the heterogeneous showing products which are products that consumers

demand for owing to their diverse features hence prompting them to want to test them for

durability and sustainability.

Marketing Objectives, Tactics, Action Plan and Monitoring Procedures

Marketing is integral for every institution that looks forth to throw in a new product into

the market. Marketing managers are hence faced with the difficult decision of deciding the best

strategies to employ to achieve the best results. Company G may opt to use the media to their

advantage since the internet has the world by storm. The company may first and foremost begin

through advertisements in the media both print and the digital media. This will go a long in

creating awareness of the product hence will arouse the curiosity of the buyers. This should be

done through creating anticipation of the product and should be employed before the product is

actually released into the market.

Company G may equally publicize the launching of the product and may issue a

promotion of the first buyers with a considerable amount of discount. This will engage most

consumers to rush to buy the product so as to take advantage of the deadline. During the

launching the company may open various branches that setup the devices for the public to test

and acclimatize themselves with it. Lastly Company G may employ advertisement through the

MARKETING

use of build board especially on busy roads that are widely used by most citizens. The company

should ensure they are rather captivating so as to capture the attention of the passers-by. In the

second year of the existence of the product, Company G should start a competition ruffle which

mainly promotes the purchase of the product for rewards. The company may as well employ the

use of truck moving through major town to promote the product and offer the company

opportunities of promoting customer interactions.

The company should open chain stores that sell its other products as well as the MesCal

device hence ensuring it’s easily available to the consumers. The company could sign off

contracts with main supermarkets where it could have dedicated shelves where the Mescal

device may be sold to the consumers. This mixed is best since it creates three important factors

of marketing which are creating awareness of the product, involving the public just to mention

but a few. The company may as well develop an online website that helps it reach the

international fraternity which may be its market base. In the website it will include shipping

prices and ensure the products reach the clients in due time. The online website may be

employed in the second year after analysis of the product base of the product.

In matters to the product, Company G may employ planned obsolesce. Planned obsolesce

is whereby producers ensure that products are faced out or expire so as to urge consumers to

keep buying new and better products. This is done so as to ensure the producers keep selling

their products to the consumers. This method is employed by all corporations focused in

maintaining their market share and to stay in business. Consumption is highly influenced by the

consumers who provide the producers with information of their needs. Although marketers play

a big role in influencing what consumers buy and may end up making individuals to buy what

they really do not need, the consumer is the one to make the decision at the end of the day.

MARKETING

Although consumption may end up being an addiction, consumers should be aware that

consumption will not help them achieve that inner satisfaction or should not be the place to

divert that negative energy of frustration, disappointment and depression. This method should be

employed by the company creating policies such as after one year it improves the product and

previous version of the product are slowly wiped out of the market forcing clients to buy the

current products.

MARKETING

References

Adeoti, J. (2013). Product classification strategy. Illoria.

Place new order. It's free, fast and safe

Paper type

Deadline

Page count

550 words

Total price: $ 15.00

Our customers say

Jeff Curtis

USA, Student

"I'm fully satisfied with the essay I've just received. When I read it, I felt like it was exactly what I wanted to say, but couldn’t find the necessary words. Thank you!"

Ian McGregor

UK, Student

"I don’t know what I would do without your assistance! With your help, I met my deadline just in time and the work was very professional. I will be back in several days with another assignment!"

Shannon Williams

Canada, Student

"It was the perfect experience! I enjoyed working with my writer, he delivered my work on time and followed all the guidelines about the referencing and contents."