Marketing 4

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Oral Presentation
The appropriate product in the market system will be Apple IPhone X. This product
will be designed in vibrant colours that are exclusive. The target population of this product is
the teenagers and young adults between the ages of 16 to 25 years because they are lovers of
the trending Apple IPhone X . This product will be sold at fair prices which target population
can afford. The engagement will involve working youths and also by the parents who support
their teenagers.
It is advisable that the company to choose the Interpublic group who will be the
endorser of this product. This group is very famous among the target group and have a lot of
social media followers who are the target population. The commercial will entail a
performance with a section of their song “walk it like I talk it”. This catchy phrase will be
trending quickly thus resulting to high sales of the product. The advertisement will be in
musical form with the catchy phrase dominating it.
The company introducing Apple IPhone X in the market is aware of the high
competition of the Oppo F7 phone which has been in the top list of the global market in the
last few years. Therefore, the firm will ensure that Apple IPhone X is being sold at slightly
lower prices than the global so as to promote their sales. The firm should ensure that the
advert contains this information on the low prices of the Apple IPhone X. The firm should
also ensure that the endorsers post advert is on their social media pages. This will ensure that
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the information reaches the target population. The sale of the Apple IPhone X can be
promoted by ensuring that the endorser’s signature is on the product. This will promote the
sales of the Apple IPhone X.

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