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Marketing and advertising

Running head: MARKETING 1
Viva La Juicy Rose women perfume- Juicy Couture for perfume form Modern ladies
Name
Institution Details
Date
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Introduction
Juicy Couture is a woman perfumed product produced by the company known as
Fragrantica. As the Callaway suggests, I will begin by saying that when new products achieve
beak through outsiders tends to look it in an essay way. The perfume has been doing well and
usually the leading product in the USA economy. To be successful, the company has passed
through various implementation process to overcome another competitor in the market. Just like
Warm Delight suggest that if marketing decisions are based on traditions and history, also in my
case the Juicy Couture category business would be very small and struggling just as like it is the
tradition of all new business developing in the market because of the stiff competition.
Therefore, this paper will focus on planning, implementation and evaluation of the concept of
traditions and history based on marketing decisions concerning juicy Couture perfumes
Back ground
Market segmentation
The market segmentation is within US economy and usually is all about marketing and
advertising. Marketting and advertisement services competitions were very high during this time
since Presidential elections were taking place. As illustrated by the Winterberry Group (2014)
competitive landscape agency continuous to increase and usually fragmented by the overlapping
capabilities such as product design, creativities, royalty agencies, shopper’s experimental events
and media. Advertisements in the USA economy face the major problem of customers, decline as
illustrated by the Winters Group due to the competition of the Couture product. Considering the
market some consumers may be confused as it is evident from the Winterberry digital media
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consumption that adoption of digital media transact union continued to climb as the traditional
media maintained the share of their spending. As illustrated by the GDP graph we can see that
the GDP filled down by 1.9 % in one year. The aim of the winterberry group is to the outlook for
the data-driven in the market by giving analysis on corporate strategy, transaction diligence,
marketing and data transformation. The approach taken by the Winterberry group will ensure
proper marketing to help fragrance company dealing with juicy couture product overcome the
stiff competition.
The heightened concerns about the fake news also later increased due to the presidential
elections which were on preparations. Therefore, in my opinion, marketers should be conversant
with ways to ensure that fake news are not associated with their product keeping in mind that the
product is targeting modern ladies who continuous to be updated and also these ladies are always
very sensitive since being modern is their key and values much products which they use.
Conversely, fake companies are the other challenge since the product should meet the long-term
requirement of the users.
Some entities are not legalized hence comes with fake products in the marketing and
resembles these products, stiff downfall may be experienced since consumers may shift to other
products without fake products. Therefore, my strategy towards dealing with the issue would
first digitalize the product and come up with a way to locate digitalized seals, and in the
advertisement, this would be the first thing to inform buyers about and inform them how to
check if the product was genuine. The product targets modern young ladies hence the description
that should be recommended in the advertisement is about the new flacon design which is
coming with glamorous glittery pink tulle ribbon on the neck and the gold pendant. This would
be a very great approach because it corresponds with desires of the targeted group. Conversely,
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the perfume is having a romantic smell and colors which bring the sense of romance through
displays thus creating more attraction even to the unwilling buyers.
As suggested by Callaway on the Delight products usually marketing is not an action but
involves the plan. These proper planning marketers can come up with better ways to know which
means are appropriate to use to market their products. Centrally, marketing and advertising
requires innovative ideas such as capability to consider technological factors and analyze them to
ensure that the advertisements are not affected due to the countries state or position as in the
Case of Winterberry group analysis on Advertisement shows that presidential elections really
had impacts on advertisements where costs of advertisement increased and also aids of
advertisement were usually busy.
Considering the situation, marketers should be able to know it is right to make their
advertisement and how to reduce cost which are the basic factor for every business and also
ensure that they are not forced to use the wrong aids of advertisement since other places
programs are tight due to the situation. Otherwise, the advertisement made at this time using
wrong advertising agents would be in vain since the information aimed to be delivered will not
reach the target group. Considering our case where the targeted group was modern ladies based
on the nature of our products.
Therefore, Couture perfumes advertisement aimed to increase sales requires the
marketing team to travel throughout USA advertising the product in the open markets across all
cities to ensure that the message concerning the new product in the market is delivered to the
right people. The second step would ensure the product is distributed to the businesses such as
supermarkets and other shops that normally deal with such products. The third step is hiring
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marketing retailers who would stock the product at the preferred businesses and appeal to
consumers to like and purchase the product. Every store manager should experience good sales
and be encouraged to keep stores fully stocked with the product.
I would also monitor encourage marketing team to always monitor the displays for
instance if they are kept in their places and are sales increasing when they are present? The
marketing team will evaluate these reports and see if individual’s numbers are trying the product
matches with their expectations and how the manner in which repeated purchase occurs. Finally,
ongoing feedbacks calls from the l Juicy Couture Flagmantic Consumers, and that from Toll-free
consumers information line should also be monitored. If most contacts ask about the same issue,
then that is bad while if consumers call saying thank you and great, then that is good, and this
would be an efficient way of identifying whether purchases of the product are proceeding well or
there should be further investigations.
Evaluation Phase
Evaluation
As suggested by Callaway on the Delight products usually marketing is not an action but
involves the plan. These proper planning marketers can come up with better ways to know which
means are appropriate to use to market their products. Centrally, marketing and advertising
requires innovative ideas such as capability to consider technological factors and analyze them to
ensure that the advertisements are not affected due to the countries state or position as in the
Case of Winterberry group analysis on Advertisement shows that presidential elections really
had impacts on advertisements where costs of advertisement increased and also aids of
advertisement were usually busy.
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Considering the situation, marketers should be able to know it is right to make their
advertisement and how to reduce cost which are the basic factor for every business and also
ensure that they are not forced to use the wrong aids of advertisement since other places
programs are tight due to the situation. Otherwise, the advertisement made at this time using
wrong advertising agents would be in vain since the information aimed to be delivered will not
reach the target group. Considering our case where the targeted group was modern ladies based
on the nature of our products.
I would also monitor encourage marketing team to always monitor the displays for
instance if they are kept in their places and are sales increasing when they are present? The
marketing team will evaluate these reports and see if individual’s numbers are trying the product
matches with their expectations and how the manner in which repeated purchase occurs. Finally,
ongoing feedbacks calls from the l Juicy Couture Flagmantic Consumers, and that from Toll-free
consumers information line should also be monitored. If most contacts ask about the same issue,
then that is bad while if consumers call saying thank you and great, then that is good, and this
would be an efficient way of identifying whether purchases of the product are proceeding well or
there should be further investigations.
Pricing
Advertising and marketing in the US had grown by 6% from the previous year.
Digital advertising spending increased by 19.9 percent during this year. Conversely, traditional
advertising measured 0.8% The overall data spending was in very big gains which amounted
4.1%, including email data which was 1.35 %, digital data was 2.3 % while the offline data
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spending was 4.6 percent. Sixty nine percent of the emails opened the mobile devices which
assisted to steer growth by thirty percent in the retail commerce services.
Strategy
marketers should have the ability to activate and recognize the segmented offers. Social
advertising become more important as it is evident from the Winterberry group suggesting that
billions of the location data collected via IOT and mobile devices to ensure behavior are tracked.
ninety percent of the of the percent phone users used the location-based services. Therefore,
Couture perfumes advertisement aimed to increase sales requires the marketing team to travel
throughout USA advertising the product in the open markets across all cities to ensure that the
message concerning the new product in the market is delivered to the right people. The second
step would ensure the product is distributed to the businesses such as supermarkets and other
shops that normally deal with such products. The third step is hiring marketing retailers who
would stock the product at the preferred businesses and appeal to consumers to like and purchase
the product. Every store manager should experience good sales and be encouraged to keep stores
fully stocked with the product.
Choice alternatives
Considering factors analysis from by Winterberry Group digital adoption in North
America has become mature on innovation and technology. Therefore, marketers should adopt
the digital marketing. Additionally, all marketing whether owned, earned or paid requires being
optimized for the cross-device experience, for instance, are the companies ready for the internet
of everything. Having considered this and used the correct aids to market the product the
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remaining think will be waiting for the consumer's reaction to the product. In this case,
consumers liked not only the Viva La Juicy Rose- but also wanted Juicy Couture for ladies and
now were began to be seen in shops and supermarkets where the product was distributed.
Conversely, targeting modern ladies brought out marketing advantages since the digital aids of
marketing were the only ones reliable during this period of the election in the US.
Problem
The major problem remained about the Juicy Couture Perfume for women because shops
and supermarkets were full of Couture's Perfumes for Modern Ladies. Therefore, the marketing
agent was advised to solve the shelving issue by the product purchase point, and advertising
usually displays at the shops and supermarkets since awareness of ladies on Couture Perfumes.
The plan typically worked because changing the name from Couture perfume for Women to
Course perfume for Ladies worked because the targeted group was modern lady’s findings from
the marketing team shown that Juicy Couture for Modern Ladies perfumes beats the Juicy
Couture for Women. Therefore, the displays in shops and supermarkets would be analyzed.
Traditional vs Non- Traditional Channels
Traditional media devices include magazines, newspapers and radio while the digital
advertising includes TV and other digital devices. During this period elections news were at the
hot point hence other advertisements made by various devices whether tradition or the digital
mostly were affected meaning that advertised product information may not be conveyed to the
targeted groups. Conversely, the Winterberry graph on advertising and marketing well illustrates
that advertising was above the GDP by two times multiplied by the growth rate of 6% of the last
year. Therefore, all advertising channels were quite busy meaning that a chance to make
MARKETING
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advertising on the commodity at this time would be a challenge to get where to fix the
advertisement. Additionally, the pie chart showing the digital, traditional and offline US
marketing shows that advertising and spending were very large as shown from the Digital gains
illustrating that to make advertisement at this point was very expensive and therefore this might
also affect advertisement of the new product coming in the market.
Conclusion
In conclusion, planning, implementation and evaluation of the concept of traditions and
history based on marketing decisions concerning juicy Couture perfumes requires the plan and
not an action. Therefore, marketers should implement appropriate plans concerning how to make
advertisements and channels accurate to use for advertising depending on various situations in
the country and also targeted group. Additionally, in a market structure stores such as
supermarket and shops competition has been very high making perfume products business very
challenging. The competition has been steered up by other brands coming in the market with new
versions and different prices. As illustrated by the GDP graph we can see that the GDP filled
down by 1.9 % in one year. The aim of the winterberry group is to the outlook for the data-
driven in the market by giving analysis on corporate strategy, transaction diligence, marketing
and data transformation. Finally, considering factors analyzed from by Winterberry Group digital
adoption in North America has become mature on innovation and technology. Therefore,
marketers should adopt the digital marketing.
MARKETING
10

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