MARKETING PLAN AND SALES STRATEGY 2
Marketing Plan and Sales Strategy
Section 1
Soda Pop is a company that is located in Texas, on a radius of twenty-five miles and is dedicated to
offering sparkling beverages, ready to drink juices, coffee, and juice drinks. The community is focused on
building sustainable communities, developing and implementing initiates that will reduce environmental
footprints. The company is in full support better and healthy living, and create a safe and inclusive work
environment for our associates. Further, the company`s aim is to enhance the economic development of the
communities that the company operates in. Other goals include low caloric formation to the global needs
and expectations, invest more in research to provide healthy and safety beverages based on natural
sweeteners.
Soda Pop Company Strategies
The driving forces for the company are the availability of an array of beverages making them
affordable to customers and acceptability of the brand. The company wants to ensure sustainable
development of the company keeps [ace with the market to endure that is relevant even in future. For the
excellent and active performance of the associates, the company has training sessions of tools and planning
processes that are followed to the letter. Soda Pop offers necessary and acceptable cultures and capabilities
and engages with other partners to foster proper leadership and managerial skills. Soda Pop offers a wide
variety of high quality, refreshing and nutritional ingredient thus giving the consumers a chance to make an
informed decision and decide on what to choose from the wide variety of choices to make.
The company is focused on increasing volumes and keeping the prices of the beverages affordable.
The finance team thus plays a crucial role in balancing volume and pricing. Other strategies used by the
company is the price/ price and improving profitability by offering small packages and more premium
packages like glass and aluminum bottles.
Pricing and Distribution
The prices of the Soda Pop Company are set to close to the price scale of the competitor. Sometimes. The
Company will change the prices of the beverages according to the season. The company has its own trucks
used for delivery of orders.
