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from them. Social media popularity mostly relies on gossips and negative things done and said
about others (The National 2017). However, social media has also led to positive impacts. For
example, the ‘black lives matter’ movement was successful due to the use of social media.
3. Media and Public Influence
In this clip, the narrator explains how mass media uses social media to pursue the
agenda of controlling what people consume in the mass media basically for profit. This
influence is too much that it has been used to monitor what people need or don’t need in their
lives. The glorification of consumerism culture is now not a preserve of the mass media but a
new crop of influential individuals, groups, and pages on social media that set the tone of
discussion for their members and followers. Through the use of popular social media websites
such as Instagram, Facebook, Twitter and others, they can shape public opinion on different
situations and incidences in our daily life (Side Track Lolo 2017).
4. Do you know how you think or is it determined by the media?
In this video, Adam Ellis explains how the media have perfected the art of controlling
how people think through consistently communicating a particular message through television,
movies, advertisement, music and social media. In particular, the narrator explains how
glorification of sex by the media has contributed to sexual abuse of women by portraying them
as sex objects. In the movie ‘Old School,' a wedding ceremony is used to discuss very little
about social and family life but illustrate everything about wedding simply from a sexual
perspective. A TV very popular show called ‘Entourage’ the actors glorifies the sex with mortal
women and reveals how women can just be used for sex. In music, a song by Young Money
