Media And Digital Platforms

MEDIA AND DIGITAL PRACTICES IMPACT ON THE CONTEMPORARY IDEAS OF

BODIES AND SEXUALITY

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Media and digital practices on the contemporary ideas of bodies and sexuality

Media and digital platforms are products of human ingenuity in the 21st century that have

substantially impacted on several societal aspects including matters sexuality and the human

anatomy. They have either made the processes of data acquisition efficient or lead to the

manipulation of it to fit a given narrative or ideology. The two include elements such as social

media for instance (Internet, Facebook, and Twitter) and mainstream media (i.e., Cable News

Network -CNN or British Broadcasting Corporation - BBC).

This paper will demonstrate how

the two (media and digital platforms) have impacted on the contemporary ideas revolving

matters sexuality and the human body anatomy.

Primarily, media and digital networking are the global interlinking platforms that

continuously evolve; they are those features that take what is localized at a given place on the

globe and broadcasts or shares it with the entire world. However, in their wake, the two impact

gravely on the opinions of individual people and revolutionalize their ideologies mental

concepts. One of the significant successes that the two have managed to impact is the idea of an

appeal. What the media gives life by casting more attention on it takes prestige, and the vice

versa is valid. The media in the effort to advertise itself has craftily incorporated the use of

pertinent humane issues as mentioned (sexuality) to advance its advertisements both in verbal or

non-verbal expressions. By such doing they have interpolated on the very essence of this concept

(sexuality) and created their concept attune to the fact that; what has more sexual appeal is better

than the one with less.

Ghaznavi, Jannath, and Laramie D. Taylor. "Bones, body parts, and sex appeal: An analysis of#

thinspiration images on popular social media." Body Image 14 (2015): 54-61.

Secondly, in the functionality of the media and digital platforms, continuous adaptation

(as mentioned) to current trends prevalent in the society must be endeared to. One of the relevant

contemporary issues is the human body and its relation to sex appeal. The media and digital

platforms have played a significant role in revolutionizing the modern views and opinions of

how the two are applied in the materialistic world. In this context, the role of the two (media and

digital platforms) is giving rise to fashion. Fashion is a dynamic trend that is ignited or

extinguished by the element of media. According to ethnographers, every community has a set of

popular culture or fashion that they subscribe.

Therefore; considering the human person globally

as a single entity, there are the aspects of popular culture and fashion that touches on matters

sexuality and the human body. The indirect effect of fashion as driven by the media is; digital

platforms provide the necessary technological skills to place a trending genre, for instance, a

certain body deodorant and the mainstream media provides the platform to broadcast it by

advertisement. In advertising, the media relies on what is susceptible to attract attention, in most

cases they tend to attach some level of sex appeal to any fashionable object or trend to capture

the attention of many.

Thirdly, media and digital platforms have had quite a significant impact on the rise of

contemporary trends such as feminism the latter has participated in shaping the views of the

human anatomy and sexuality. Feminism is the ideology that tends to give pre-eminence of

matters related to women. It is via the media that such trends have been created and through

Csordas, Thomas J. "Embodiment as a Paradigm for Anthropology." Ethos 18, no. 1 (1990): 5-

47.

Csordas, Thomas J. "Embodiment as a Paradigm for Anthropology." Ethos 18, no. 1 (1990): 5-

47.

which they can thrive. It is the media that devises new ways of promoting such patterns, and in

doing so, they highlight the feminine issues that are bound to attract attention. Sexuality has been

one of the tools craftily manipulated by the media; women have been idolized as the symbols of

pleasure and ecstasy. They have cunningly shifted the place of a woman from a productive

person to a more of sex toys.

It (media) has not shied to put to limelight the fact that success has

to connect with the issue of appeal, the more a woman is beautiful, the more she sells or is

compatible and relevant in the modern community.

Media and digital networking have also led to the birth of the idolization of nudity which

in turn has impacted on the general view of the human body. According to ethnographic studies,

more people are likely to read an article with a cover of a nude person on top than that without.

Nudity is an aspect that the media has successfully elevated from its taboo notion to fame. To

capture crowds media incorporate the use of associated nude pictures that are bound to do the

trick. Moreover, its interactive platforms such as Twitter and Facebook have also preyed on this

phenomenon to further the idolization of nudity. Sociological statistics note that profile platforms

with nude pictures are bound to have more likes and views than those without. Emphasis has

been created on the perfect body shapes and skin tones all tuned to evoke a particular appeal

Phillips, Christian. "Self-pornographic representations with Grindr." Journal of Visual and

Media Anthropology 1, no. 1 (2015): 65-79

Ogden, Jessica, Susan Halford, and Leslie Carr. "Observing web archives: The case for an

ethnographic study of web archiving." (2017).

within the audience.

The phrases; Tall, dark and Handsome' for men ‘sexy faces and bodies ‘for

women are all creations of the media.

Within the media and social interactive spaces and

internet sites, what is more, favorite is not a journal on some world discovery but on

pornographic content and the Do(s) and Don't(s) to having a sexy body, attractive figure or face.

Moreover riding on this nudity ideology the rise of technological skills that can

manipulate pictures to yield a perfect body is also a substantial effort that has transformed the

ideological opinions of many people. With the aid of Photoshop and cropping, one can at the

comfort of his or her house amalgamate picture parts to constitute a figure that it is idealistically

perfect.

More emphasis is placed on enhancement of reproductive parts and on the masculinity

tone and frame for men and the feminine aspects of a woman. Such is the rise of the perfect body

ideology and these platforms with the efficiency of a faster internet service can post such photos

on the web and have then gone viral in seconds. The objective in mind is always the sexier, the

better; such mind concepts are a consequence of what the media has created as sexy and what is

as not. Nudity has further been revolutionalizing from an intimate idea to a contemporary public

concept that seeks to embrace one's true identity and character. Though the media much

Ogden, Jessica, Susan Halford, and Leslie Carr. "Observing web archives: The case for an

ethnographic study of web archiving." (2017).

Ogden, Jessica, Susan Halford, and Leslie Carr. "Observing web archives: The case for an

ethnographic study of web archiving." (2017).

Phillips, Christian. "Self-pornographic representations with Grindr." Journal of Visual and

Media Anthropology 1, no. 1 (2015): 65-79.

emphasis has been placed on nudity as an aspect of one true self and the shame and sacredness

that one’s rode with it thrown out of the window.

Connected with the idolization of nudity, there has also courtesy of the media arisen the

issues of medical body parts replacement and surgical procedures that have sort to reshape a

person's biometrics to mirror a perfect image. With the media's insistence that certain body parts

are more popular or sexually preferable when they assume specific dimensions, then medical

procedures to enhance or reduce these dimensions have been on the rise. Methods such as

Liposuction, Breast enlargement, Botox, Penile enlargement amidst others are indicatives of how

eroded the sacredness of the human body has been affected.

The mere fact that an individual can

incur life-threatening procedures that are expensive to comply with the popular perfect figure,

then there indeed is a negative impact on the contemporary ideas of bodies and sexuality.

As the saying goes the greatest colonialism is that of the mind.

Media and digital

platforms have not only shaped the ideas revolving the idealism of the human bodies and

sexuality for good but also for the worse. Media is one of the platforms through which a lot of

adult content both legal and illegal has been transacted. Pornography has become a site readily

available on the internet and had its insinuation even in the mainstream media. So advanced has

the Pornographic content developed right form live sessions to recorded ones, with varying

Ghaznavi, Jannath, and Laramie D. Taylor. "Bones, body parts, and sex appeal: An analysis of#

thinspiration images on popular social media." Body Image 14 (2015): 54-61

Newman, Nic. "Mainstream media and the distribution of news in the age of social discovery."

Reuters Institute for the Study of Journalism, University of Oxford (2011).

choices ranging from heterosexual material to same sex. These sights have substantially

corrupted young minds into living in a fantasy world of ecstasy and pleasure. The objective

sexual reasons of procreation and marital pleasure have had the latter emphasized without

attachment to anything marital. Sexuality no longer is an aspect of the human propagation

system but one of achieving happiness or attaining certain favors.

Further, the media has portrayed the use of human sexuality as a tool of trade or leverage.

More emphasis has in the contemporary world, with the rise of the film industry, adult content

has also managed to chart its way and in most cases being used positively or negatively. More

films tend to showcase actors engaging in the trade of sex as an act to unlawfully gain some

physical advantage or leverage against some other within the plot of a movie.

Statistics indicate

that more of television content including adult unrated content is more popular than those

without.

Genres such as soap operas are likely to have more viewers than regular television

content. It is somewhat saddening that some of the reasons people are attracted to this kind of

materials are to explore how sex has been applied as a tool of deceit, betrayal, and love. The

multiplicity of utility in matters sexuality is pervasive within the film industry. To add more,

even the selection of the cast within a particular film with a specific parental advisory limit is

also deliberate. Actors and actresses with what would be referred to as sexy bodies are enrolled

to play scenes that contain sexual notions, whereas the less sexy is relegated the evil attached

Phillips, Christian. "Self-pornographic representations with Grindr." Journal of Visual and

Media Anthropology 1, no. 1 (2015): 65-79.

Phillips, Christian. "Self-pornographic representations with Grindr." Journal of Visual and

Media Anthropology 1, no. 1 (2015): 65-79.

roles (such as witches or murderers). That done in an extended period tends to slowly erode the

concept of human sexuality from its objectives to be a tool available for economic if not leverage

purposes.

Conclusion

Having analyzed the place of mainstream media and digital networking in impacting the

contemporary ideas on human sexuality and bodies, the following findings are arrived at; social

media has led to the rise of the idealistic perfect man and woman with perfect bodies for greater

sexual appeal. Media is a dominant platform that has transformed the concepts about human

sexuality positively or negatively by focusing on some aspects of it and not others thus idolizing

some and mot others. With the media’s continued efforts to influence the trends that shape

human thinking and ideas about sex, the community is bound to change, since the transformation

of the society is linked to the transformation of the mindset.

References

Csordas, Thomas J. "Embodiment as a Paradigm for Anthropology." Ethos 18, no. 1 (1990): 5-

47.

Ghaznavi, Jannath, and Laramie D. Taylor. "Bones, body parts, and sex appeal: An analysis of#

thinspiration images on popular social media." Body Image 14 (2015): 54-61.

Newman, Nic. "Mainstream media and the distribution of news in the age of social discovery."

Reuters Institute for the Study of Journalism, University of Oxford (2011).

Ogden, Jessica, Susan Halford, and Leslie Carr. "Observing web archives: The case for an

ethnographic study of web archiving." (2017).

Phillips, Christian. "Self-pornographic representations with Grindr." Journal of Visual and Media

Anthropology 1, no. 1 (2015): 65-79.

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