MERGERS 3
Mergers facilitate reduction of duplication of roles and departments resulting in the
production of lower costs goods. Mergers prevent companies in the same industry from doing
what other smaller companies in the same sector do hence there is no duplication. Production is
in large scale and at lower costs facilitating reduction of products’ prices. Additionally, mergers
avert congestion on the areas different business premises would otherwise have been built
improving the environmental conditions (Deng, P., & Yang, M., 2015).
Mergers regulate the monopolies through reducing competition and low costs production.
The economy of scale in a networked economy is majorly characterized by mergers, large
companies lack monopoly powers especially from the benefits of large-scale production and
government's regulations.
Mergers facilitate large-scale production of goods resulting to the firms enjoying economies
of scale. They encompass more significant market shares from the collations of each firm’s
strengths and diminish the advertising costs per a unit of production. They also reduce the
business risks, increase management efficiency. Mergers also enable firms to enjoy broad capital
bases and reduce borrowing and interest rates.
Demerits of merging firms
Mergers allow limited choices for its end users. The customers are disadvantaged as they
have limited choices of products.
Mergers lead to increased products’ prices in a given market. Once smaller enterprises
merge into bigger ones, they have the ability to increase market prices. With even more
prominent market shares, these firms tend to determine prices for end consumers single-
handedly.