Mission And Vision Statements

Running head: MISSION AND VISION STATEMENT 1

Mission and Vision Statement

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MISSION AND VISION STATEMENT 2

Mission and Vision Statement

Mission and vision statements are essential components of a successful business. They

give a summary of a business’s purpose and objectives. Most importantly they guide decision

making and enable a business to align its organizational culture and its strategies to achieve

desired outcomes. Amazon’s mission and vision statements are most useful as they serve to

ensure the company remains competitive, reliable, and convenient for all its customers.

Amazon’s vision statement is “To be the Earths most customer-centric company where

customers can find and discover anything they might want to buy online” (Gregory, 2017).

Amazon’s vision statements main components are maintaining global leadership in e-commerce

and customer prioritization. The vision statement outline the organization’s commitment to being

the world’s leading e-commerce Company where customers are guaranteed of availabilities of all

commodities they wish to purchase.

Amazons mission statement is striving to offer customers the lowest possible prices, the

best available selection and the utmost convenience (Gregory, 2017). Based on the mission

statement several critical features can be deduced. To start with the organization assures

customers of low prices for all their purchases which attracts new customers and maintains the

already existing customers. Secondly, the mission statement guarantees customers the best

selection of commodities. This assurance is critical as customers are assured to find all their

products in a one-stop shop reducing the need to shop elsewhere. Lastly, the mission statement

informs the customers that they can buy at their own convenience including time, and budget.

Briefly, the mission statement builds trust from customers who feel guaranteed of the best

shopping experience and customer services besides, all the aforementioned creates brand royalty.

MISSION AND VISION STATEMENT 3

Amazons success as the world’s largest online retail and e-commerce Company is

significantly associated with its mission and vision statements upon which its business strategies

and organization culture are aligned. For instance, the company’s customer attention is

unmatched. Amazon focuses on their customers through evaluation and collection of customer

data such as feedback to determine customer preferences and emerging trends in online

purchases. Acquired information on consumer preference is then implemented through additional

stock or customer service. Similarly to achieve its vision and mission of customer satisfaction

convenience and global leadership, Amazon fosters collaboration and boldness in addressing and

solving any arising problems (McMillan, 2005). The organization encourages invention,

innovation and cooperation among employees where new ideas are accommodated and nurtured.

Practices mentioned above serves to ensure the organization remains reliable, technologically

abreast with the latest technology and also accessible to billions of customers worldwide.

As a manager, a clear mission and vision statements are critical in setting priorities and

boundaries of how and for what purpose the organization’s resources will be used. The mission

and vision statement will inform on what priorities should be addressed first to ensure the

organization remains successful. Such preferences, for instance, would include the hiring of

skilled and experienced employees, employee motivation and investing in the latest technologies.

Also, mission and vision statements will inform the target market for the company’s products

thus providing information on how such products will be produced to meet customer satisfaction.

Most importantly as a manager, mission and vision statement are critical in planning for the

future, they facilitate setting of attainable objectives such as sales projection and profit margins

which can be used later to evaluate the success of the business.

MISSION AND VISION STATEMENT 4

As an employee, the mission and vision statements which outline the objectives of an

organization helps to set the organizational behavior of all the employees and what the

organization’s management expects the employees to achieve. Based on the interpreted

objectives employees can develop and devise plans and strategies of how to accomplish the

organization’s mission and vision, plans developed could include specialization.

An organization without a vision or a mission statement is set to fail since it does not

have an objective. Amazons success is based on the clear mission and vision statements which

the management and employees refer to remain focused on maintaining customer satisfaction.

Mission and vision statements provide a favorable business environment for growth, for instance,

Amazon’s vision statement of being the world’s most customer-centric company inspires the

employees and the management to continue working towards achieving that course. For the

reasons as mentioned above, if Amazons did not have a clear mission and vision statements, it

would not have attained the successes it has today as the world largest online retail and e-

commerce shop.

MISSION AND VISION STATEMENT 5

References

Gregory, L. (2017, February 12). Amazon.com Inc.’s Vision Statement & Mission Statement (An

Analysis). Retrieved May 4th, 2018, from Panmore Institute:

http://panmore.com/amazon-com-inc-vision-statement-mission-statement-analysis

McMillan, A. (2005). Reference for Business. Retrieved May 5, 2018, from Encyclopedia of

Management: http://www.referenceforbusiness.com/management/Mar-No/Mission-and-

Vision-Statements.html

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