MISSION AND VISION STATEMENT 3
Amazons success as the world’s largest online retail and e-commerce Company is
significantly associated with its mission and vision statements upon which its business strategies
and organization culture are aligned. For instance, the company’s customer attention is
unmatched. Amazon focuses on their customers through evaluation and collection of customer
data such as feedback to determine customer preferences and emerging trends in online
purchases. Acquired information on consumer preference is then implemented through additional
stock or customer service. Similarly to achieve its vision and mission of customer satisfaction
convenience and global leadership, Amazon fosters collaboration and boldness in addressing and
solving any arising problems (McMillan, 2005). The organization encourages invention,
innovation and cooperation among employees where new ideas are accommodated and nurtured.
Practices mentioned above serves to ensure the organization remains reliable, technologically
abreast with the latest technology and also accessible to billions of customers worldwide.
As a manager, a clear mission and vision statements are critical in setting priorities and
boundaries of how and for what purpose the organization’s resources will be used. The mission
and vision statement will inform on what priorities should be addressed first to ensure the
organization remains successful. Such preferences, for instance, would include the hiring of
skilled and experienced employees, employee motivation and investing in the latest technologies.
Also, mission and vision statements will inform the target market for the company’s products
thus providing information on how such products will be produced to meet customer satisfaction.
Most importantly as a manager, mission and vision statement are critical in planning for the
future, they facilitate setting of attainable objectives such as sales projection and profit margins
which can be used later to evaluate the success of the business.