MODELS FOR COMPETITIVE DYNAMICS 3
economic advantage that would result into sustainability, competitiveness, and getting
competitive advantage in the industry (McGrath, 2013). The results from DYB would help to
improve the information system, social business strategy, and other aspects of competition within
the industry to achieve the long-term economic goals. In essence, this is more of a research that
helps the management to realize the company’s weaknesses and take advantage of its strength
when there is still time.
The results from the DYB enables the company to start the process of grow your business
(GYB), based on the available findings on the need to improve in certain aspects of the industry.
For instance, through the GYB competitive dynamic, the company comes up with ideal ways of
addressing the shortfalls and instituting the practices that could result into improving the stature,
competitiveness, and responsiveness of the company to various challenges identified. This
strategy is ideal as it makes the companies affected to reach out to the clients who are resistant to
recession, hooking more customers through the use of freebies, investment in the talents within
the industry, and finding alternatives to borrowing from banks (Chen & Miller, 2015). Business
that use the GYB competitive model are at a position where they can improve their competitive
advantage through the buying of competitors, launching of new products, employing best
employees, and launching of new and competitive products .furthermore, they have the powers
and potential to invest more on information technology and information system that would keep
them ahead of the rest in the industry.
Both DYB and GYB are ideal for companies in the competitive industries and give the
information which is essential for the improvement of competitiveness and planning for the
future ahead of the rest. In this regard, companies that would want explore more in the industry
and increase in size and influence often go for GYB since it offers the platform to target the