Muller suggests that every culture exhibits varied beliefs but normally one may
be the major and default way of processing, judging, and alleviating challenges.
Descriptions of How Guilt, Shame, and Fear Relate to the Receptivity of the Gospel
Message
Guilt
The rule of law remains a respected virtue in the society. Besides, it is expected that a
parent can take a child to the authorities if he commits an offense. Such elevation of the law that
surpasses even family standards is a feature that can make a messenger unsuccessful in the
delivery of a message. To maintain a reasonable level of control, limits are set by regimes within
which individuals have the autonomy to function. The point here is that there is an institution of
standards to which everyone is obliged to adapt. Since guilt is such a significant value, any
dysfunctional communication of the message can be considered as an action against the law.
This is what makes listeners to figure out guilt even if the actual messenger does not feel his
fault. In a situation where dysfunctionality and brokenness come out as guilt, re-establishment to
a state of blamelessness becomes the highest value. However, innocence is a condition that may
often be challenging to meet.
Shame
Many cultures perform on the basis of honor and shame. The community assesses its
morals by the way others understand them. It implies that a messenger’s interpersonal
relationship give the incentives for their actions. In this view, the matter of brokenness does not
Müller, Roland. The Messenger, the Message, & the Community: Three Critical Issues for the
Cross-cultural Church Planter. 2013.