more potential buyers for other items in your store, as most people will look around to
see what you offer before making a purchase. For example, if your clothing store
discounts your entire jeans selection, people will go to your store for the discount but also
may buy other clothing items or accessories, such as jackets, shirts and belts.
3. Free up Room in the Store- Discounting items enables you to free up room in your
store. Items that you don’t plan on selling anymore may sit in your store for months. By
discounting them, you increase the chances they will sell, making room for new products.
To catch every customer’s eye, move discounted products that you don’t plan on selling
again to the front of the store.
4. Boost Your Reputation- A business that offers discounts to certain groups of people –
such as the elderly or those enlisted in the military – may improve its reputation. When a
business gives discounts to people who are in difficult situations or who may have
financial troubles from a lack of income, that business shows it is making an effort to
help people. Many people regard businesses as money-hungry, so any deviation from that
perception can improve reputation.
5. Meet Sales Goals - Many businesses have weekly, monthly, quarterly or yearly sales
goals. If a business is in danger of missing those goals, offering discounts can help the
business meet and surpass planned sales figures.
6. Cash Discounts save Money - In addition to more sales, discounts may help your
business save money if the discount involves payment methods. Credit and debit cards
result in additional fees to process, meaning that you lose money in comparison to cash
transactions. By offering a small discount to customers who pay with cash instead of
credit or debit, you help both the customer and your business.
