ORGANIZATIONAL ENVIRONMENT 5
trade, the firms study the international market, understand them, and then formulate strategies or
capabilities to facilitate their international goals (Knight & Cavusgil, 2004). According to Knight
and Cavusgil (2004), technological advancement and globalization are the two key contributors
to the early adoption of internationalization by firms expanding to the external business
environment. Additionally, from their study, it was clear that the innovative nature of the born-
global firms is the key to success in the global business environment.
Knight and Cavusgil (2004) indicated that resource-based perspective stresses on
organization’s foundational resources, which are paramount since they provide stability for
strategy development in diverse business environments. From their study, it is evident that
entrepreneurs with a stable market orientation are the most likely to for the born-global firms.
Consequently, organizational culture and business strategies are essential elements in the
adoption of internationalization. Similarly, human, financial and physical resources have been
highlighted as primary factors influencing competitive advantage among young organizations.
“At the strategy level, global technological competence, unique products development, quality
focus, and leveraging foreign distributor competences all appear to be significant drivers of
superior performance overseas,” (Knight and Cavusgil, 2004, p. 136).
News Publication Summary
In an interview, David P. Kelly suggested that investors should invest in a risky
environment (Sommer, 2013). In his publication, Sommer (2013) indicated that according to Mr.
Kelly, an investor should focus on diversity not avoidance of risk. According to him, when there
are problems in the economy, investors should take the opportunity and expand their businesses.