OSPF CASE STUDY 2
Question One
Orchid Species Preservation Foundation vision is to “establish and maintain Edmonton as
a world-renowned center of excellence for the education, research, propagation, conservation and
protection of rare and endangered orchids, ” (Amisom, 2017). Given that OSPF’s directors and
chairman are targeting making the NGO into something with significant impact in the region and
all over the world, the current vision statement might not steer the institution towards the desired
direction for one primary reason. OSPF’s vision statement is geographically limited since the
founders saw its impact remaining within the boundaries of Edmonton. Therefore, now that the
current management sees OSPF as an organization with a global impact, it will be necessary to
adopt a more global perspective by removing Edmonton from the vision statement. Changing the
perspective of OSPF’S vision to take a global view will make the statement more effective as the
organization moves into the future.
Question Two
As OSPF leaps into the future, it is imperative to understand the political, economic,
social and technological factors that might affect its operations. Politically, the import and export
of orchids are subject to the provisions of the Convention on International Trade and Endangered
Species of Wild Fauna and Flora(CITES) which requires importers to meet the licensing
regulations while selling and transporting flowers (Amisom, 2017). Nixon has previously
described the CITES provisions as bureaucratic and complicated meaning they might hamper
OSPF’s plans. The case study reveals that Alberta’s economy is expected to grow at 3.6% in
2015 and 3.7% in 2016 which is a good thing for OSPF since economic growth will mean more
contributions in the form of donations thus helping the institution to actualize its dreams
(Amisom, 2017). The population increase in the region is also likely to expand the market for
