PERMISSION MARKETING 2
The first step entails offering an incentive. It helps broadcast a message and makes it easy
for the targeted individuals to show an interest. It is important to note that this step needs some
form of interruptive marketing such as use of banners and internet ads as well as other forms of
advertising (Kotler, Armstrong, Wong & Saunders, 2008). The method applied should offer an
incentive that cultivates interested in the targeted individuals. When offered it should show that
their immediate needs or problems will be solved. In my purchasing process, I have been
experiencing this step due to the fact that before I give attention to products being advertised, I
am normally attracted to those that seem to solve my immediate needs.
The next step entails teaching the prospect over time. Normally, it is not possible build
enough trust after the initial interaction. A marketer must consistently offer a message that
continually cultivates interest in the products or services (Kotler et al., 2008). That is actually the
reason why some organizations such as Coca Cola run advertisements all through. The concept
still applies to my purchasing experience. For instance, I have been purchasing products which
have been advertised severally so that am convinced that the items can sufficiently meet my
needs.
The next step entails reinforcing the incentive. Consumers tend to be bored quickly. It is
the duty of an organization to ensure that they are not bored through reinforcing the offered
incentive (Kotler et al., 2008). Customers’ have changing tastes and preferences which must be
met by goods and services offered. New incentives can be offered to ensure that customers’
interests are maintained. It is important to note that this concept has been applying to my
purchasing experience as there are products I have been buying continually due to change of
