PERSONALITY AND CULTURE 5
comparing the individualistic and collectivistic cultures, it’s quite obvious to notice the
attitude shift in individuals. Folks from individualistic cultures feel being “good” is by being
autonomous, robust and firm. They even don’t seek help in times of need and go at it all
alone. The attitude developed by such individuals is very different from one from a
collectivism background. The personality developed from such an individual is way different
from other cultures and hence the perceptions of life are different. Moreover, the behavior
and character of such individuals are aslo different and they may find it difficult to work with
other individuals in achieving a common goal (Kastanakis and Voyer 2014). Psychologists
have also recognized that individuals from individualistic cultures describe themselves in
relation to their unique dispositions, charismas, and their traits and do not focus much on
interdependence but rather focus on their own independence. For example, an individual from
this culture may be described as independent, kind and athletic. Relating this character to the
personality development of an individual would much help understand the role played by
culture outcome of the person’s personality.
Collectivist cultures do not pose much of emphasis on personal achievements but
nurture a culture that lays much emphasis on achieving the common necessary basic needs of
a community such as food, shelter, and clothing. The individuals in the collectivist group are
all responsible for contributing to achieving these needs in contrast to individualism where
only one individual provides all the needs (Triandis, 2018). The attitude developed by an
individual from this community is that of togetherness and believe that together they stand
but separated they fall. The characters and behaviors developed by individuals due to this
attitude is that of always relying on each other and putting the interest of the clan first. They
also center on promoting selflessness, working as a group and best strive to do what is best
for society. Individuals from this collectivists group hence develop similar personalities and
can work together but are different from those from individualistic groups. Attitude