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Running head: PLANO MEDICAL CENTER 1

Plano Medical Center

Name

Institutional Affiliation

PLANO MEDICAL CENTER 2

Plano Medical Center

SWOT analysis refers to the study undertaken by an organization to facilitate its

identification of some of the strengths, weaknesses, external opportunities and threats crucial for

its development of strategic plan for improvement. The strategic plans are often essential for any

organization, and in the contemporary economy, the healthcare firms and managers leading them

have started to view the necessity for premeditated planning to facilitate analysis and diagnosis

of problems. Despite its being a service firm, there is the necessity for the healthcare managers

ensuring its running as rather a business to facilitate effective planning. There is the need for

noting that the healthcare industry is highly volatile evident in its constant evolution with some

of the factors such as political, economic and technology (Buchbinder & Shanks, 2011).

Consequently, the healthcare managers need to ensure adequate preparation of their

organizations to adapt to some of the situations that they are unable to control as they continue to

execute their plans.

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The strategic plan and execution of the strategies developed by the organization remain

strongly interrelated and further form crucial aspects of the dynamic strategic planning

processes. Development of the strategic plan often takes many years and is regularly updated.

The strategic plan often plays a crucial role in showing how the organization operates within the

market besides identification of some of the potential external opportunities or strengths and both

the internal weaknesses and strengths that the firm faces. The analysis of the Plano Medical

Center shows a significant change in the patient’s care mix adopted in the recent years. The

development of a situational SWOT analysis is thus important for reassessing the strategic

course of the firm’s mission.

The Plano Medical Center has numerous services that are comprehensive which

encompasses a center of excellence in neurology and pulmonary surgery, major trauma center

and the advanced cardiac services. Additionally, the medical center is famous for the hospice

services, maternity care, in-home nursing, acute care, residential and independent living. Such

points out to the strengths of the organization. However, the major weakness that the

organization has entails the fact that while the other agencies focused on moving to some of the

new market segments, the firm remained serving the older urban areas. The older urban area that

remains the primary market segment that the organization serves is presently trending to the

small businesses with the aging population being the main clients. Moreover, the clients are

increasingly taking up offers in other cities, and the change in the class of the customers presents

a significant challenge for the survival of the organization. The fact that the client's class is

increasingly changing with their need for new facilities is a cause for concern. There is thus the

necessity for revising the strategic mission of the firm from the previous years to find out

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effective ways of getting the health facility back on track since the demographics have altered

significantly throughout the areas that they serve.

Some of the notable weaknesses include the fact that the organization lacks adequate

resources for facilitating full assessment of people at the neighborhood level. Moreover, there is

need long-term commitment resources so that the community partners are capable of knowing

that they can count on the organization for its efficient serving of the community members. The

organization as well lacks strong advocacy and policy positioning. The firm is losing its

reputation due to the lack of focus on facilitating continual growth and improvement of the

national presence and reputation as the leading organization in the delivery of quality services

that meet the needs of the community members.

There is the necessity for noting that the organization has many opportunities that if

exploited are capable of changing the status of the firm. The firm has the opportunity to

manipulate the community health and perception as professional education around some of the

crucial health problems that the large segment of the community faces. These key issues include

chronic diseases, obesity, and infectious diseases. The firm as well has the opportunity to

influence the state, local and national policies on some of the health and social issues (Detmer,

2009). These health and social problems include facilitating cardiovascular risk reduction which

includes obesity/nutrition reduction, smoking cessation and the establishment of initiatives aimed

at reducing exposure to smoke.

Some of the obstacles that the organization needs to overcome include the stiff

competition. The competition mainly arises from the different agencies in the industry. The

majority of the competitors are good at assuming positions on the issues pertaining to policies

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and advocating their positions through public relations and government. The adverse economic

conditions as well affect the organization negatively through resulting in reduced funding for the

organization.

The financial resources of the organization include the insurance programs through which

the patients are capable of financing the healthcare services that they need. Moreover, the firm

provides subsidized care to its patients with whom the organization has a strong relationship with

through the provision of periodic payment options through subscriptions (The Strategic Planning

Process, n.d.).

The organization is capable of turning its threats into opportunities through investing in

innovation and research for advancing their technology towards meeting the market needs.

Moreover, the firm is capable of seeking for alternative sources of funding to ensure adequacy of

the funds in the organization to acquire the new technologies that meet the needs of its clients.

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References

Buchbinder, S. B. & Shanks, N. H. (2011). Introduction to health care management (2nd ed.).

Sudbury, MA: Jones and Bartlett Publishers.

Detmer, D.. (2009). Electronic Health Records: Their Time Has Come. Issues in Science and

Technology, 25(4), 57-60. Retrieved from Research Library. (Document ID:

1992254541).

The Strategic Planning Process. (n.d.). QuickMBA: Accounting, Business Law, Economics,

Entrepreneurship, Finance, Management, Marketing, Operations, Statistics, Strategy.

Retrieved from http://www.quickmba.com/strategy/strategic-planning/

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