Poor Intercultural Communication

Running head: POOR INTERCULTURAL COMMUNICATION 1

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POOR INTERCULTURAL COMMUNICATION 2

Intercultural communication is an essential aspect of the human activity that occurs in the

situation where diverse cultures interact. Many nations possessing different cultural patterns have

engaged in commerce and other foreign exchange activities and are ought to be promoted

through the establishment of an effective intercultural communication. This type of

communication needs to be constructive without any breakdown or misunderstanding to enhance

healthy relationships. However, in the world, there are have been various incidences that show

poor intercultural communication among nations a perfect example being the relationship

exhibited by Ukraine and Russia.

Cultural proximity in Ukraine has been one of the contributing factors towards its poor

relationship with Russia. The language used by Ukraine has built a negative attitude towards

Russia and has significantly shaped their culture. This, in turn, has resulted in a great influence

on the orientation of Russian hence the different attitude towards coming into rational

negotiations. President Viktor of Ukraine has been associated to play a great role towards

strengthening the antagonism that the Russian leaders showed towards him. As a result of this

cultural antagonism, there has been an emergence of a gas conflict between Ukraine and Russia

(Lange-Ionatamishvili et al., 2015). The intense relations between the two countries has become

a bad tradition. Faults deliveries of Russian gas to Ukraine has led to a reduction of gas transit to

Europe which is a great threat to the economic progress.

The movement of Russian to the Eastern part of Ukraine is also another cause of cultural

difference conflict. The two groups possess different language and those that could not speak

proper Ukraine language were left out in the employment in various industries and mines. It was

clear that language that was viewed as one of the main fueling factors towards the existing

POOR INTERCULTURAL COMMUNICATION 3

conflict on the commerce of the Ukraine and Russia. Historically Ukraine has been exhibiting a

strong cultural divide with the Russian. The invasion of Crimea was one of the key causes of the

conflict leading to heated fights against the Russians (Lange-Ionatamishvili et al., 2015). The

two countries entered into a time war that was based on cultural ethnic grounds. The Crimea area

was initially occupied more by the Russians ethnic group. However, based on the cultural

patterns of the two countries, there was a separation of the borderlines into two separate states

hence has been a leading force of poor commerce relations.

The issue Holodomor was also another irritant theme regarding relations and Ukraine and

Russia. Basing the argument on the problem of the Black Sea fleet there was an evolution of

diplomatic war among the two nations. The United Nations General Assembly has taken the role

to enhance the resolution of the question considered Holodomor in the Ukraine region. The

suggestion that mentioned the 75

anniversary of Holodomor in Ukraine marked the end of the

differences (Lange-Ionatamishvili et al., 2015). However, the Russian side was quite opposed to

the initiative to an extent that the Ministry of foreign affairs accused Moscow of preventing to

genocide Holodomor of 1932-1933 in Ukraine. This was considered an act of genocide by the

international community. Therefore, this cultural conflict leads to violation of the foreign policy

among the two nations.

In a culture of Ukraine communication played a role of convincing its followers on

fighting on what is belongs to them. In this regard, the issue of language in the two culture was

considered the main aspects of enhancing communication. This was based on the fact that

Ukraine needed individuals who could speak in their native language clearly hence accelerating

the needs towards fighting for their possessions. In Ukraine, communication also enhanced the

POOR INTERCULTURAL COMMUNICATION 4

preservation of their business environment that was based on agriculture, mines and other

industries established in the area. It also created awareness on the borderlines that were meant to

belong to the Ukraine individuals hence leading to the evolution of conflicts between the two

cultures (Lange-Ionatamishvili et al., 2015). In the Russian culture, communication was used to

keep in touch with each other in the reservation of their ethnicity values. Importantly,

communication was also used to the influence the society towards acting towards the beliefs of

their culture.

The communication devices used by the two parties in the intercultural communication of

Ukraine and Russia included the smartphones and the printed media. The smartphones were used

by the military who took guard of the borderlines that experienced cultural division for the two

countries. There were various applications that were being used to show localities that were

getting occupied by the Russians. The print media, on the other hand, provided written

information concerning the extent of the intense relation between the two countries. The two

devices did not work effectively since they did not promote effective intercultural relationship.

The smartphones that were being used were strictly embarked on providing means on how to

increase the extent of conflict rather resolutions. In this case each, side wanted to show their

potential as an ethnic group. Additionally, the print media also showed varied information that

was focused on the interest of each ethnic group. In this regard, each cultural group aims at

promoting its well-being and superiority of the other one.

.Brown and Levinson (1978) theorist is the key intercultural communication theorist that

can fit well in the case of Russian and Ukraine. The theorist’s position on intercultural issues is

to seek understanding on the way people belonging to different ethnicities can manage various

disagreement that arises amongst themselves (Samovar et al., 2015). The theorist developed the

POOR INTERCULTURAL COMMUNICATION 5

Face negotiation theories as a strategy to prevent and conflicts across cultures. In the theorist

argument, it is precise that in face negotiations there is the likelihood of one face getting

threatened hence making the person to save and restore his face. In this regard, the

communication behavior is framed to examine face negotiation in any cultural conflict.

Face negotiation theory entails the application of assumptions as the universal

phenomena that stress impact on the culture. It assumes that maintaining and negotiating face to

face is the heart of all culture communications. Also, it presents an assumption that face is the

problem upon identification of the identities and distance cultures are greatly shaped by the

management of face (Samovar et al., 2015). Concerning taxonomies of the theory, it deals with

sets of five themes that face interaction strategies, conflict communication styles, face

movements, orientations, and domains.

The domain of conflict communication styles, it applied to the example of Russia and

Ukraine since their behaviors can be developed in a more socialized manner. In this regard, each

of the two cultures will be made to understand, the needs of each culture through compromising

and obliging the interest of each party. Importantly, face work will also enhance harmony

between the relationship of Ukraine and Russia and provide a chance to deal with the conflict

indirectly (Guffey et al., 2010). Thus strategies aim at resolving the conflicts and at the same

time maintaining a good cultural relationship. Integration of the theory intercultural face work

competence there will easier in attests to the mindfulness of the internal assumption of the issues

and motions raised by the two cultural groups,

Functional and anthropocentric perspective is one of the approaches that can be used in

resolving of the poor intercultural relationship between Ukraine and Russia. In this approach,

there is consideration of all human goals hence providing a common foundation of the

POOR INTERCULTURAL COMMUNICATION 6

understanding cultural differences (Samovar et al., 2015). Encouraging learning of foreign

language is also another approach that can be used to solve the issue of poor intercultural

communication between Ukraine and Russia. This will form a basis of developing a new culture

where people will be identified with a common language. In this regard, there will be the

resolution of the language barrier that has fueled the poor communication between the nations.

POOR INTERCULTURAL COMMUNICATION 7

References

Guffey, Mary Ellen, Kathy Rhodes, Patricia Rogin. (2010) “Communicating Across Cultures.”

Mary Ellen Guffey, Kathy Rhodes, Patricia Rogin. Business Communication Process and

Production. Nelson Education Ltd.. pp. 68-89.

Lange-Ionatamishvili, E., Svetoka, S., & Geers, K. (2015). Strategic Communications and Social

Media in the Russia Ukraine Conflict. Cyber War in Perspective: Russian Aggression

against Ukraine, Tallinn: NATO CCD COE Publications.

Samovar, L. A., Porter, R. E., McDaniel, E. R., & Roy, C. S. (2015). Communication between

cultures. Nelson Education.

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