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Poor Intercultural Communication

Running head: POOR INTERCULTURAL COMMUNICATION 1
Poor Intercultural Communication
Student’s name
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POOR INTERCULTURAL COMMUNICATION 2
Intercultural communication is an essential aspect of the human activity that occurs in the
situation where diverse cultures interact. Many nations possessing different cultural patterns have
engaged in commerce and other foreign exchange activities and are ought to be promoted
through the establishment of an effective intercultural communication. This type of
communication needs to be constructive without any breakdown or misunderstanding to enhance
healthy relationships. However, in the world, there are have been various incidences that show
poor intercultural communication among nations a perfect example being the relationship
exhibited by Ukraine and Russia.
Cultural proximity in Ukraine has been one of the contributing factors towards its poor
relationship with Russia. The language used by Ukraine has built a negative attitude towards
Russia and has significantly shaped their culture. This, in turn, has resulted in a great influence
on the orientation of Russian hence the different attitude towards coming into rational
negotiations. President Viktor of Ukraine has been associated to play a great role towards
strengthening the antagonism that the Russian leaders showed towards him. As a result of this
cultural antagonism, there has been an emergence of a gas conflict between Ukraine and Russia
(Lange-Ionatamishvili et al., 2015). The intense relations between the two countries has become
a bad tradition. Faults deliveries of Russian gas to Ukraine has led to a reduction of gas transit to
Europe which is a great threat to the economic progress.
The movement of Russian to the Eastern part of Ukraine is also another cause of cultural
difference conflict. The two groups possess different language and those that could not speak
proper Ukraine language were left out in the employment in various industries and mines. It was
clear that language that was viewed as one of the main fueling factors towards the existing
POOR INTERCULTURAL COMMUNICATION 3
conflict on the commerce of the Ukraine and Russia. Historically Ukraine has been exhibiting a
strong cultural divide with the Russian. The invasion of Crimea was one of the key causes of the
conflict leading to heated fights against the Russians (Lange-Ionatamishvili et al., 2015). The
two countries entered into a time war that was based on cultural ethnic grounds. The Crimea area
was initially occupied more by the Russians ethnic group. However, based on the cultural
patterns of the two countries, there was a separation of the borderlines into two separate states
hence has been a leading force of poor commerce relations.
The issue Holodomor was also another irritant theme regarding relations and Ukraine and
Russia. Basing the argument on the problem of the Black Sea fleet there was an evolution of
diplomatic war among the two nations. The United Nations General Assembly has taken the role
to enhance the resolution of the question considered Holodomor in the Ukraine region. The
suggestion that mentioned the 75
th
anniversary of Holodomor in Ukraine marked the end of the
differences (Lange-Ionatamishvili et al., 2015). However, the Russian side was quite opposed to
the initiative to an extent that the Ministry of foreign affairs accused Moscow of preventing to
genocide Holodomor of 1932-1933 in Ukraine. This was considered an act of genocide by the
international community. Therefore, this cultural conflict leads to violation of the foreign policy
among the two nations.
In a culture of Ukraine communication played a role of convincing its followers on
fighting on what is belongs to them. In this regard, the issue of language in the two culture was
considered the main aspects of enhancing communication. This was based on the fact that
Ukraine needed individuals who could speak in their native language clearly hence accelerating
the needs towards fighting for their possessions. In Ukraine, communication also enhanced the
POOR INTERCULTURAL COMMUNICATION 4
preservation of their business environment that was based on agriculture, mines and other
industries established in the area. It also created awareness on the borderlines that were meant to
belong to the Ukraine individuals hence leading to the evolution of conflicts between the two
cultures (Lange-Ionatamishvili et al., 2015). In the Russian culture, communication was used to
keep in touch with each other in the reservation of their ethnicity values. Importantly,
communication was also used to the influence the society towards acting towards the beliefs of
their culture.
The communication devices used by the two parties in the intercultural communication of
Ukraine and Russia included the smartphones and the printed media. The smartphones were used
by the military who took guard of the borderlines that experienced cultural division for the two
countries. There were various applications that were being used to show localities that were
getting occupied by the Russians. The print media, on the other hand, provided written
information concerning the extent of the intense relation between the two countries. The two
devices did not work effectively since they did not promote effective intercultural relationship.
The smartphones that were being used were strictly embarked on providing means on how to
increase the extent of conflict rather resolutions. In this case each, side wanted to show their
potential as an ethnic group. Additionally, the print media also showed varied information that
was focused on the interest of each ethnic group. In this regard, each cultural group aims at
promoting its well-being and superiority of the other one.
.Brown and Levinson (1978) theorist is the key intercultural communication theorist that
can fit well in the case of Russian and Ukraine. The theorist’s position on intercultural issues is
to seek understanding on the way people belonging to different ethnicities can manage various
disagreement that arises amongst themselves (Samovar et al., 2015). The theorist developed the
POOR INTERCULTURAL COMMUNICATION 5
Face negotiation theories as a strategy to prevent and conflicts across cultures. In the theorist
argument, it is precise that in face negotiations there is the likelihood of one face getting
threatened hence making the person to save and restore his face. In this regard, the
communication behavior is framed to examine face negotiation in any cultural conflict.
Face negotiation theory entails the application of assumptions as the universal
phenomena that stress impact on the culture. It assumes that maintaining and negotiating face to
face is the heart of all culture communications. Also, it presents an assumption that face is the
problem upon identification of the identities and distance cultures are greatly shaped by the
management of face (Samovar et al., 2015). Concerning taxonomies of the theory, it deals with
sets of five themes that face interaction strategies, conflict communication styles, face
movements, orientations, and domains.
The domain of conflict communication styles, it applied to the example of Russia and
Ukraine since their behaviors can be developed in a more socialized manner. In this regard, each
of the two cultures will be made to understand, the needs of each culture through compromising
and obliging the interest of each party. Importantly, face work will also enhance harmony
between the relationship of Ukraine and Russia and provide a chance to deal with the conflict
indirectly (Guffey et al., 2010). Thus strategies aim at resolving the conflicts and at the same
time maintaining a good cultural relationship. Integration of the theory intercultural face work
competence there will easier in attests to the mindfulness of the internal assumption of the issues
and motions raised by the two cultural groups,
Functional and anthropocentric perspective is one of the approaches that can be used in
resolving of the poor intercultural relationship between Ukraine and Russia. In this approach,
there is consideration of all human goals hence providing a common foundation of the
POOR INTERCULTURAL COMMUNICATION 6
understanding cultural differences (Samovar et al., 2015). Encouraging learning of foreign
language is also another approach that can be used to solve the issue of poor intercultural
communication between Ukraine and Russia. This will form a basis of developing a new culture
where people will be identified with a common language. In this regard, there will be the
resolution of the language barrier that has fueled the poor communication between the nations.
POOR INTERCULTURAL COMMUNICATION 7
References
Guffey, Mary Ellen, Kathy Rhodes, Patricia Rogin. (2010) “Communicating Across Cultures.”
Mary Ellen Guffey, Kathy Rhodes, Patricia Rogin. Business Communication Process and
Production. Nelson Education Ltd.. pp. 68-89.
Lange-Ionatamishvili, E., Svetoka, S., & Geers, K. (2015). Strategic Communications and Social
Media in the Russia Ukraine Conflict. Cyber War in Perspective: Russian Aggression
against Ukraine, Tallinn: NATO CCD COE Publications.
Samovar, L. A., Porter, R. E., McDaniel, E. R., & Roy, C. S. (2015). Communication between
cultures. Nelson Education.

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