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Surname 1

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28 April 2018

Portfolio

Writing assignment 1

Topic: Professional Writing Memo

Red Level Strategies: The purpose of the memo was to pass information to the chief executive

officer of Big City Chocolate Company regarding a new marketing strategy. The unique project's

manager, Jasmine Souverein, had a plan on how to use social media to advertise for the

company.

Orange Level Strategies: The memo is beneficial to the C.E.O in that it will provide him with the

information he requires regarding the company’s advertising plan. It will also provide him with

the statistics necessary for deciding whether the proposed strategy is the best and will yield the

expected results.

Yellow Level Strategies: The general flow of the memo is:

1. A Brief Introduction

The unique project's manager explains about the research in the market which shows that Big

City Company should change their advertising techniques to reach their target audience. School-

themed product is a new line that the company wants to launch and thus the need to plan on how

they will market the new commodities.

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2. Pitching the idea with facts

Jasmine explains that over 70% of their target audience engage with social media platforms for

at least five hours per week. The most frequented sites include Facebook, Snapchat, and

Instagram. According to these facts, using the platform will help promote the new product and

increase sales. Promotion of the new product and increasing sales will help to achieve the set

goal of the marketing campaign.

3. The reason as to why social media platforms are the best option.

The unique project manager, Jasmine, explains that although the word of mouth strategy has

been useful in the past, a change in the advertising technique is critical. Majority of the target

population is shifting to the use of internet platforms and thus prompting the company to change

its routines as well.

Green Level Strategies: The objective of the memo is to request the C.E.O of Big City Chocolate

Company to allow the particular project manager to launch an advertising campaign on social

media. The competitive advantage of using this platform is that it will reach more people and

thus increase the market share of the company. Another stronghold is that using social media will

help raise more sales since it will reach the target population. I would, therefore, advice the

C.E.O to implement this brilliant strategy to boost sales and increase the profitability of his

company.

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Writing assignment 2

Topic: Email

Red Level Strategies: The purpose of the email is to pass information to Greg Hokum regarding

the impact of the new rules in the company. Other recipients of the email are Jeff and Sandy who

are employees of the Big City Chocolate Company.

Orange Level Strategies: This email is beneficial to the select audience in that it will provide

them with details regarding the rules of the company. It also provides critical information

regarding the customer complaints and how the set regulations will help to improve customer

satisfaction.

Yellow Level Strategies: The email addresses the following issues;

1. The customer complaints

Jasmine explains the various grievances from customers such as dirty bathrooms and rude

treatment. In total, she tells that there are 27 complaints in total. Jasmine reveals that she would

like to propose a few recommendations to reduce the negative feedback from customers.

2. Proposed Recommendations

Training employees on customer service to help improve the client’s satisfaction. Educating Big

City Chocolate Company workers on how to treat guests will enhance their experience. Since

customer gratification is our number one precedence, training the employees will help us achieve

the Company’s objective. During the education process, the workers will learn about the

importance of being polite, how to provide all the necessary items required by clients, to name

but just a few.

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Green Level Strategies: The objective of the email is to coax Mr. Greg Hokum the C.E.O of Big

City Chocolate Company to allow Jasmine to implement new rules in the Company with the aim

of reducing negative customer feedback. Jasmine proposes to introduce training of the Company

employees so that they can learn about how to be polite. One of the strengths of this strategy is

that during the learning process the workers will get to learn other crucial aspects that will help

to improve the client’s experience. I would recommend that the C.E.O implements the proposed

strategy to reduce lousy feedback from clients and also improve customer satisfaction.

Self- Reflection

In my assignments, I have been using the red, orange, yellow and green level strategies.

However, I feel that I can use the yellow and green approach more effectively. I establish a clear

objective, identify and emphasize strengths of a given proposition. I am also able to motivate for

action. I believe the red, orange, yellow and green level strategies are all essential for my career.

However, I have some weakness in using the orange level strategies. Therefore, I will ensure that

I work on my shortcomings. Employing the use of research materials such as books and the

internet will help me to implement the use of the orange level strategies. I will, therefore, ensure

to engage in more research with the aim of working on my weakness.

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