Last name2
It has to be noted that the Japanese local distributors may have also contributed towards the poor
marketing strategy of the business. Another factor to look at is the product pricing in the local
market. The PIE preservers products were highly priced locally making it difficult for the local
consumers to buy them and therefore obliging them to foreign consumers who came in in hardy
only during the peak season (Lupton,2008). This minimized sales as compared to production.
The financial viability of The Pie Preservers Company, in the beginning, was expendable.
There was constant growth as many wings of businesses were opened up as well as many people
being employed. The gardens were catered for through donations and volunteers who
volunteered to work in the gardens until 2008 when Mac Naughton hired a caretaker. Financial
viability in the Japanese market segment s minute as most of the expenses was taken care of by
the import pricing methods. Later in 2008, the Japanese distributors took care of the pricing
choices. The Mail order business was robust until that period when there was the need to change
on the printing of the catalog designs (Lupton,2008). To add on Japanese export, the Company’s
products were highly appreciated and this largely generated income. The café and the wholesale
might not have had prudent financial viability over the years because most of their business
picked up in the peak seasons when many tourists were visiting the Island.
The main advantage that was derived from Mac Naughton’s growth alternatives was the
economy of scales. He was able to control the market share within Prince Edwards Islands. This
is indicated by the number of consumers that increasingly flocked into his company for products.
However, the growth alternatives engineered some disadvantages (Lupton,2008). The Mac
Naughton was strained as a manager and sometimes failed to attend vital meetings that he could
have used to market his products and largely promote his company (Lupton,2008). The growth
mechanism exploited financial viability by creating pressure in the financial assets.
