PROJECT FEASIBILITY REPORT 6
is implemented accordingly, it will place the brand closer to its fiercest rival, Louis Vuitton. The
previous openings in such markets as Hong Kong, New York and Rome successfully bore fruits
(Euromonitor, 2018). Through its management policies, the brand was able to maintain a strong
local flavor through its excellent architectural integration and product dedications.
By successfully launching its business in the London Market, it is believed that Gucci
will effectively compete with Louis Vuitton. The brands intimate luxury, a consciousness of
heritage architecture effectively compliments the nuances of modernity. The enhancement of
Gucci’s materials including rosewood and marble with polished gold and smoked bronze has not
only helped in creating a modern set up and fresh look. It has also assisted in upgrading the
brand to a higher position, successfully placing Gucci at the same or even higher level of its
competitors who include Louis Vuitton. Furthermore, the newly designed stores are meant to
perfectly portray the values and roots of Gucci. It has also acted as a means of differentiating its
brands with the rest in the market. What is more, the commitment of Gucci owners and the
management have enabled it to stand as a unique apparel entity in the globally. This is because
unlike its competitors, it is not associated in any way with restaurants or hotels, mobile phones.
In addition, the approach of going slow on retail expansion in other global markets, as well as the
firm’s flexibility have at some level, appeared to be an advantage to the renown Italian brand.
Therefore, in expanding to the London Market, there is a potential for Gucci to reap more
benefits from the local market. The company is also poised to outdo its competitors because of
its values and design of its products. As such, its inventory department is becoming expansive
and would therefore very much benefit from automation.