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measured 2.28 seconds ("Program Management", 2017). By 2015, Tesla had expanded its product
line with the Model X, the quickest, most capable and safest sports utility vehicle in its history
with a current 5-star safety rating in all categories according to the National Highway Traffic
Safety Administration (NHTSA).
Company Competitive Position
Tesla introduced a low-priced model, Model 3 in 2016 that was to save its owner $200,000
fuel costs for over a million miles. Other vehicle manufacturers witnessing the trend Tesla in taking
the decision to join the electrically powered vehicle manufacturing industry. Currently, the
company competes with the likes of Toyota, Honda, Ford, Audi, Mercedes, BMW, Nissan,
Daimier, Fiat, Mitsubishi, General Motors (GM), LG Chem, AES Energy Storage, Trinity Solar,
Vivint Solar Inc., Sungevity, Samsung and Sunrun Inc (“6 Success Principles from Elon Musk
(PayPal, SpaceX and Tesla Motors)", 2017). Furthermore, the company designs other system
components. It offers leases and loans for is vehicles in Europe, North America and Asia in
conjunction with various financial institutions. Through its local subsidiaries, the company offers
financial arrangements directly in areas in Germany, United Kingdom, Canada and the United
States.
Recently, Tesla’s stock rate took a hit, the decrease is attributed to the assumption that it
would not deliver and from the increasing competition from other carmakers who are well
established and that they are changing their product line to electric powered. According to the
SingularityHub (Wadhwa, 2017), there is a market still exceeding over 50 billion dollars, it is clear
that Tesla’s prices are still inflated when compared to other luxury vehicle manufacturers such as
Ford and GM – that generate over 20 times more Tesla’s revenue. From this one can understand
what why the Tesla stocks are the most shorted after. However, Tesla has a competitive advantage