PSYCHOLOGY     3 
 
tendency to idolize their parents without any evidence to support their claims. Over the years, 
Trump has described his mother as being fantastic, tremendous, very warm and very loving. 
However, his sentiments are not supported by any stories or anecdotes of his early childhood. In 
summary, much of trumps behavior is explained by family issues, particularly the failure to have 
a secure attachment to the mother in his childhood. 
Cognitive Learning Theory explains behavior as the result of thinking and deferring 
mental processes. Internal and external factors influence these mental processes to produce 
learning in individuals. The theory recognizes the crucial role of the human brain in the 
understanding of complex and new concepts. Cognitive processes such as perception, observing, 
attention, classifying, reasoning and categorizing are essential in helping individuals learn. 
According to the cognitive learning theory, human beings do not merely respond to stimuli or 
information they receive but rather, they actively process it. The changes in behavior reflect what 
is happening in the mind of the individual. This means that a person's ability to understand and 
apply certain ideas has a direct relationship with their cognitive abilities. 
In applying cognitive learning theory to Donald Trump, the president can be seen to be 
very tactful. Trump knew what the people wanted and he made these interests the focus of his 
presidential campaign. The focus of Trump's campaign was on domestic issues bedeviling 
Americans such as Islamic terrorism, rising national debt, illegal immigration and the offshoring 
of American jobs. Moreover, Trump's campaign slogan "Make America Great Again" won the 
hearts of many American citizens. Trump exhibits cognitive information processing as he 
actively seeks to understand the information he receives and relates it to what he already knows. 
Before his campaigns, Trump knew the psychology of the electorate and told them of the issues