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Running head: IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 1

Impacts of Social Media Marketing to Small Medium Enterprises

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IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 2

Table of Contents

Impacts of Social Media to Small Medium Enterprises ...................................................................... 3

Abstract ....................................................................................................................................................3

Introduction ..............................................................................................................................................4

Aims and Objectives .................................................................................................................................4

Literature Review .....................................................................................................................................5

Customer Relationship Management .................................................................................................................................. 5

Innovation ........................................................................................................................................................................... 6

Social Media ....................................................................................................................................................................... 6

Analysis of the UK SMEs ..........................................................................................................................6

Methodology and Research Design ............................................................................................................7

Research Onion .........................................................................................................................................7

Quantitative Approach ........................................................................................................................................................ 8

Discussion for the Results ................................................................................................................................................... 9

Usage of Social media as a tool .......................................................................................................................................... 9

Reasons for not using social media ..................................................................................................................................... 9

Reasons for Using Social Media Tools ............................................................................................................................. 10

Statement of Research Ethics .................................................................................................................. 11

Specific Objectives ........................................................................................................................................................... 11

Social Media Classification............................................................................................................................................... 11

Discussion of Findings ............................................................................................................................. 13

Impacts of Market Access on SMEs ................................................................................................................................. 13

Pricing impacts on SMEs .................................................................................................................................................. 13

Innovative Effects on SMEs.............................................................................................................................................. 14

Conclusion .............................................................................................................................................. 15

Recommendations ................................................................................................................................... 16

Appendix: A ............................................................................................................................................ 21

Questionnaire .................................................................................................................................................................... 21

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 3

Impacts of Social Media to Small Medium Enterprises

Abstract

Businesses operate differently due to the introduction of the new social media phenomenon.

Businesses can now access resources that were unavailable increasing the worthiness and increased

strategic relationships between the customers and suppliers through interaction. It has become a

necessary tool for the marketers and business owners to understand the work of social media to

significantly grow their business. This study was done to establish the effect of social media in SMEs in

Canada. This research was done to access the effects of social media on innovativeness, customer

relationship management, pricing of products, and the market access of SMEs in Canada. Questionnaires

were administered were 15 Canadian youngsters were to respond on the matter. Sampling was done to

divide the youngsters on the basis of their views. The study engaged descriptive methodology and

research design and the data collected was qualitatively and quantitatively analyzed using SPSS to

identify specific businesses used for the study. Some of the results have been expressed in figures for

easy understanding and interpretation. From the study, it was noticeable that social media offered a

greater market access and the customer relationship management (CRM) has important impacts on the

growth of SMEs. Intuitively, pricing strategy and innovations established by social media portrayed

little impacts to the growth of SMEs. In addition, for efficient and speediness in processing

communication is cheap generating business deals leading to a rise in sales and therefore a growth in the

SMEs. This study recommends an increased focus related policy where the government should follow

up the current technological development and hence adopt the changes to encourage the growth of the

SMEs. Business-related managers and entrepreneurs should take steps to understand the social media to

encourage their adoption improving the growth of SMEs.

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 4

Introduction

The current business world is not immune to any arising impact related to growth. Social media

is a forefront phenomenon that is gunned to potentiality in a change of business environment. Users of

these platforms share their encounters, challenges, open communication, and their creativity. For

instance, Facebook, Instagram, Skype and many others can be used as discussion forums in the social

media industry. In the 21

century, a shift is evident in the way business market their services and

products. Internet as a communication tool is one of the most influential factors that have made

customers more accessible and also enhancing a faster and easier process of exchanging information

ideas for the businesses. On the hand of flexibility offered by social media, business has realized

different potential and benefits such as customer loyalty, adoption to sensible pricing, improved quality

of products through innovation, and greater accessibility of different customers (Audretsch, Keilbach,

&Lehmann, 2006). SMEs must adapt to the new technological systems such as the social media to

engage in potential success and reinforce their enterprises.

Aims and Objectives

The aim of this research is to engage consumer use of social media in identifying strategies that

are more profitable to the SMEs. The small and medium firms are very significant to the U.S economy

contributing to an approximate 99% of all employer industries. Due to the significance of the SMEs in

most economies, it is important to study how the SMEs are taking advantage of the social media and

technology marketing techniques. Despite the impact of social media, most business finds a hard

struggle to incorporate the technological marketing and social media tools. A business survey conducted

in Canada SMEs corporations showed that reaching customers with limited resources was a growing

challenge in the SMEs sectors. SMEs should engage the social media to curb down such challenges

providing opportunities to maintain and engage the customer with their products. The main objective of

this study is to evaluate helping strategies the SMEs can use to interact with more customers using the

social media (Fink & Kraus, 2009). This research discusses more on the social media and the SMEs

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 5

marketing policies. In most research, the researchers target the large-scale firms. Some strategies in

large firms cannot be used in SMEs hence creating an existing weakness in the literature of small

businesses. This research provides the analysis of techniques that the SMEs uses in the social media

strategies, the set of techniques used, and the beneficial findings and recommendations to others.

Literature Review

Marketing forms the crucial part and is responsible for the success and survival of any business.

In the current world of technology, businesses have more advantages in marketing their produce. In

SMEs, marketing is a factor that is the direct proportion of customer acquisitions and recommendations.

Currently, the economy is distinguished by; Customer relationship management, products innovation,

and the social media tools which are the basic characteristics that impact the SMEs. To fully explain the

impacts of social media on SMEs, a structured RACE model can be used outlining the key measures to

be evaluated and set as targets.

RACE Model

A business owner should publish contents and sharing networks such as social networks to

promote and REACH unique visitors and gain as many followers as possible in the small medium

enterprises. Secondly, as a small-medium business owner, one should ACT accordingly and clearly to

create leads in the business for new customers and act accordingly in regards to the shares, likes, and

comments left by customers after using the sold product. Thirdly, more investments should be done on

marketing. The remarketing and automation ensures CONVERT in relation to online and offline sales

and the profit intended. Lastly, ENGAGEMENT of customers can boost loyalty, increase satisfaction,

increased referrals, and follow a repeated approach of buying and advocacy.

Customer Relationship Management

On the current social web, the customer is becoming an integral part of business transactions that

are carried out. CRM provides a new insight of what customers are thinking, what they would like to be

changed, and the moves that should be implemented (Kothari, 2009). Social CRM is a formal approach

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 6

that businesses use to understand the key roles of the customer to allow the management of the brand

and the server products. Employers should consider hiring employees who are conversant with the social

media because they act as intermediaries in business conversations with customers and in turn, boost the

growth of businesses. Having new and talented employee’s in SMEs will boost efficiency and

productivity in businesses. Business can learn their customers through the interaction of social media

and adjust to the brand of products that they require.

Innovation

The intelligence that is gathered from the social media plays a significant role in business

innovations. The use of social media provides ideas, insights, and thoughts on how to better serve the

customers and offer new products and services. Through the customer's intelligence, the products and

services translate the ideas and thought into a reality (Kothari, 2009). Intuitively, these boost the

financial growth in the businesses. The World Wide Web has promisingly brought close collaborative

user connectivity and established an online platform between communities.

Social Media

Social media is a platform that can be dated back from the evolution of World Wide Web to

enhance transfer of information between the users. In the 1980s, the Bulletin Board Systems marked the

origin of social media. The BBS software was a user interface that the users could log in to send private

messages and post public messages. In the 2012 marketing report, 83% of the associated marketers in

SMEs considered social media an important tool for businesses (Business Wire, 2012). This study

generalizes the significance of social media to market exposure where in turn profits and sales get

improved through the enhancement of customer relation and participation.

Analysis of the UK SMEs

In the year 2016, a survey was conducted to evaluate the percentage of SMEs in the United

Kingdom that had made profits. It was found that 83% of the SMEs had made profits in the business

activities sector, renting, and the real estate management. The overall profits lied between 76% and 83%

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 7

of all the SMEs. The health sector was lagging behind portraying the least profitability of all SMEs.

Generally, this was a 10% increase compared to the last five years when a survey had been carried out.

SMEs that had reported high loses had gradually experienced a decline in loses indicating that out of the

15% loss in 2011, only about 6% of the businesses still complained about loses.

Further, in 2014, statistical metrics displayed that 91% of all the SMEs in the United Kingdom

had experienced innovation of goods and services, increased customer loyalty, brand promotion, and

increased market behind the usage of social media. Most entrepreneurs of SMEs in the UK admitted that

they businesses had attained great profits and sales due the adaptation of digital marketing and social

media. Less than 10% of the entrepreneurs who were unfamiliar with the social media did not see the

importance of incorporating social media tools into their business because it appeared mind-blogging.

Methodology and Research Design

A methodology is a structural plan evaluated in order to find answers to research questions. To

examine impacts of social media on the SMEs a methodology was imposed. The target population was

the SMEs in Canada. A list of 2,000 small-medium enterprises was used sourced from the streets of

Canada as a sampling frame. The reason for the sampling in this study is because of the variability of

population elements. Later, cluster sampling was used in order to divide the entire population according

to interest. The specified respondents were evaluated by simple random probability distribution

sampling technique. In conclusion, this satisfied the law of statistical regularity (Brynjolfsson & Smith,

2000). This law states that randomly chosen samples portray same composition and characteristics in a

certain population limit. This also ensured a bias selection and equal chance in the selection.

Research Onion

Generally, the methodology can be explained as exact approach established in a problem that can

be put in a research strategy from data analysis and theoretical collection. Saunders research onion

identifies stages that can be followed when developing a research strategy. The first concept when

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 8

researching about the impacts of SMEs following the research onion is by understanding the

requirements of this process. Adoption can be followed from the first stage onwards to the last after

understanding the aim of the research. The research on impacts of social media on SMEs needs to follow

specific approaches according to the collection of data.

Quantitative Approach

This approach best suits our study because what we are concerned with is quantitative data. This

is based on the number of respondents that have established our conclusive and significant records

regarding the social media impacts on SMEs. This approach can be used to identify feelings,

perceptions, and subjective data of different respondents about social media is incorporated into their

businesses. When accounting for social media Impacts on SMEs most data collected by statistical

methods and measured quantitatively.

A structured questionnaire between 15 youngsters was administered concerning the SMEs. The

structured questionnaire comprised of closed and open-minded questions to ensure uniformity and

maximum collection of data. The completed respondent questionnaires form analyzed data expressed

how various individual viewed social media on the impacts of SMEs. Some did not have the know-how

of the social media but later the high percentage admitted that the social media leads to affect the growth

of the SMEs.

Empirical data measured using the SPSS tools measure the central tendency and analyzed the correlation

taken to establish the relationship between the variables. Within the software’s it was possible to identify

the numeric figures information, interpret the findings, and explain the findings in the data outcome

(Bijmolt, Leeflang, Block, Eisenbeiss, Hardie, Lemmens, & Saffert. 2010). Manual qualitative data from

the 15 respondents were manually analyzed to obtain trends of the nature findings and expectations.

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 9

Discussion of the Results

Validity Test

Using Cronbach's Alpha, the information was tested for reliability and whether it was consistent. The

resultant Cronbach's Alpha coefficient was 0.81, which was slightly above the recommended coefficient

of 0.7. This research instrument was reliable and consistent with the study.

Usage of Social media as a tool

Out of the 15 total questionnaires, all admitted having social media accounts. 11 youngsters agreed to

have general information about the SMEs while 4 had no information on that field. This question was

aimed to differentiate the users and the non-users of this platform and classifying the user’s information

to meet the objective of this study.

Maroon represents the Non-users of social media

Blue represents the users of social media.

Reasons for not using social media

Respondents were asked why they did not use social media and would not incorporate them into

their businesses. The answers that were given were a stepping stone to the light to discover perceptions

and challenges they individual face in the marketing platform using social media as a tool. The reasons

outlined were as follows; lack of computers in the workplaces, existing perceptions that social media

was used by the young aged people, they thought that the process of incorporating social media was so

expensive, and they felt that social media tools are not compatible with their businesses. In the

responses, individuals in business showed high preference of engaging in the use of social media

because it was possible to reach a wide range of customers in a very short time, if compared to the

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 10

traditional marketing form it was cheaper, and lastly the usage of social media as a marketing tool was

more user friendly (Chan, 2005).

Reasons for Using Social Media Tools

For the researcher to understand the reasons leading to the usage of social media tools,

respondents portrayed the following aspects;

Green represents 22% sale of products

Maroon 23% customer relationship management

Blue 21% access to new products

Brown 15% data collection on the new customers

Respondents expressed that the entrance of new customers had risen there sales and hence the increase

in profits. Respondents could note that their products were marketed indirectly by customers through

referrals. Respondents also noted that the cost of communication between the customers and the

business-oriented marketing had decreasingly fallen and thus it was low.

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 11

Statement of Research Ethics

In researched areas, the use of social media is significant in small businesses. The capacity of

small businesses to grow using the Web 2.0 tools has become a reality. The Web 2.0 tools are highly

responsible in hastening business operations and expose an increasing ability to raise social contacts. In

addition, the tool has portrayed customer relationship betterment, favorable pricing, recruitments of

highly competent staffs, and innovation facilitation (Chanaron, 1998). The social media encompasses

mechanisms to attainable competitive advantage in the SMEs. The rising power ignited by the social

media cannot be ignored and there is a necessity to do more research on the impacts alarmed to the

SMEs. The heart of progressive customers tends to gradually adapt to the social media and social

networking. Current reports based on SMEs show that the social media has rapid growth impacts on

employment and sale rates.

Specific Objectives

I. To determine the impacts of social media on the customer relationship management of

SMEs in Canada.

II. To establish effects of social media on market access of Canada SMEs.

III. To evaluate effects of social media on pricing strategies of SMEs in Canada.

IV. To establish innovativeness created by social media on SMEs in Canada.

Social Media Classification

Media Richness Theory

This theory puts forth that any communication goal is focused on reducing uncertainty and

resolving the ambiguity (Audretsch, Keilbach, & Lehmann, 2006). Based on the different levels that

media poses the information transmitted is given in bits and intervals. Therefore some media interfaces

are more impacting as compared to others.

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 12

Self-presentation Theory

This theory explains that in any social interaction, individuals pose the desire to control other people

impressions. This theory deals with the conscious and the unconscious understanding of consistent

personal information portraying it in an individual image of one’s likes. The aim of this theory is to

influence others so that in turn, you get rewarded. These theories give a classified social media and bring

relationships closer. The social media was brought forth with as a connection tool for friends so that they

could share and communicate, later on; this platform was adopted as a business tool to enhance

communication (Evans & McKee, 2010). Currently, businesses exhibit the social media platform as a

necessary tool to support their customer relations and marketing their business as well.

Conceptual Framework

This framework interprets the relationship between the social media and the dependent variable The

SMEs.

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 13

Discussion of Findings

Impacts of Market Access on SMEs

From this study, it portrayed the 65% sales in the SMEs were customers in Canada, 25% from

other U.S states, and 10% from abroad. Further, 45% respondents alluded that they experienced greater

market accessibility for the SMEs in terms of social media, while 55% of the responded refuted saying

that social media had no impacts. It is due to the social media that SMEs have acquired customers

outside their geographical zones. Through the venturing of social media, SMEs have been able to access

new markets hence growing their sales and having the opportunity to serve a variety of customers

(Delmar, Davidson, & Gestner, 2003). In the broader analysis, social media has broken the geographical

barriers through enhancement of communication and the way of doing business. There exist a significant

relationship between the social media and markets access. The social media has helped SMEs to grow in

terms new markets and sources of income which translates to greater profits and sales hence a high

growth in SMEs.

Pricing impacts on SMEs

90% of SMEs in Canada received no impact from the pricing of products through the social

media platform hence there was a little effect on the growth in relation to pricing. This percentage figure

may have been made up due to the nature of SMEs that had been sampled in Canada. The correlation

analysis insinuated that there was only a very weak relationship that existed meaning that pricing did not

attribute to the growth of SMEs (Chan, 2005). Accordingly, pricing is the only element that is more

flexible in the marketing mix that produces revenue. Therefore, the social media exacerbates as an

important tool in the marketing strategy that would provide information on what a business can add to

its services and products to have a competitive advantage through the pricing aspect (Barkham, Gudgin,

Hart, & Hanvey, 1996). This explains that the business should be price considerable and also be

sensitive to the prices just like the customers they serve.

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 14

Innovative Effects on SMEs

20% respondents showed an increase in the innovation of products experienced in their SMEs

while 80% said that there was no impact on innovation of products when social media was incorporated

in the SMEs. This expressed a significantly very weak correlation relation that rose in innovations in

social media that could lead to the growth of SMEs. Social media is capable of collecting information

from different clients and in turn, come up with innovated products, but the only way to capture the

customer attention is through the packaging of the product, product delivery, and the methods of

payment (Evans & McKee, 2010). If the services and products are innovated, then a financial growth is

expected in the businesses. In Canada, the SMEs have opportunities to establish new innovative ways to

transfer messages about the new products in the markets and market offers in a more convenient and

cheap form.

CRM Effects on SMEs

CRM is a cross-functional integration of people, marketing abilities, process, and operations as

translated through applications, information, and technology. The social media is an integral part of

information technology and is applied to the CRM. From the research, 80% of the respondents alluded

that SMEs together with customer management relationship had improved their businesses as they were

able to communicate and manage customer more effectively. Therefore, the CRM had grown SMEs

profits and sales respectively. This outlaid a positive effect if the SMEs and the CRM coordinated

resulting in a convenient and customer friendly relationship with businesses in terms of the social media

networks. The businesses can collect the information on goods needed by customers through the

platform. If the feedback is enhanced more quickly through the social media platform it will be easy to

improve on the quality because the customers will have more room to express their feelings about

products and services they acquire (Danes, Bonner, Hart, & Mason, 2009). With this in mind, customers

act as new interveners in the business because they now play a part hence they cannot be ignored. In

Canada, CRM portrays some weaknesses in terms of growth capabilities on SMEs. In contrast,

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 15

entrepreneurs see this as an opportunity to improve business efficiency and productivity by potential

sing business using the social media networks.

Conclusion

This study alluded that most small medium enterprises in Canada lacked full knowledge and had

not internalized on the social media platform potential on their businesses. Those already using the

social media tools, do not utilize them optimally and use only a few selected tools due to limitations

made from technical incapability’s and emanating infrastructure. Therefore, the businesses in Canada

have not adequately benefited from the technology in specific the social media despite the fact that the

potential customers are using it. The social media has created an opportunity that would enhance growth

for the SMEs gaining competitive advantage in comparison with a large enterprise that used traditional

resources as a way of marketing. Based on how the social media affects the accessibility to markets, it is

evident in this research that the social media has broken the existing geographical boundaries and

expressed new ways to do business to those who are flexible and can adapt technological changes

(Gilmore Gallagher, & Henry, 2007).

The usage of social media in SMEs translates to an extensive way to reach out for customers and

introduction of a competitive environment between the small, medium, and large enterprises with no

traditional significance that was enjoyed earlier. This tends to open new frontiers and niches to the

SMEs target customers to build their sales and boost their market share. To enhance this competition,

the establishment of a positive attitude and being flexible is one of the necessities required so as to

understand the full potential of the social media to market access facilitation. This study also sought to

evaluate how SMEs had been affected by the social media in terms of innovativeness. It was evident that

the SMEs in Canada hadn’t used social media to innovate their operations and product offerings yet the

media networks could enable sharing of generation insights and innovation of new ideas in a way to the

betterment of the customer services. Based on the feedback from the clients and the current reviews

through the social media, SMEs have the opportunity to develop new services and products that may be

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 16

more suitable to their clients (Bughin & Chui, 2010). Most SMEs in Canada is characterized by lack of

adequate resources that are most needed to attain the development and the financial growth of the SMEs.

Another objective was determining the effect of pricing policy on products to the SMEs. This

study reveals that pricing is one of the most flexible aspects of the marketing field. The price was

affected in very little significance through bringing together the appropriate information that would be

added to products to increase their values. Moreover, it was noted that pricing didn’t necessarily mean

the sale of cheap products and services but is classified in terms of the profit intended. During

promotions of new products and services, individual’s resonance behaviors and incentives should be

considered to establish the best pricing policy (Delmar, 1997). SMEs should be price considerable and

price sensitive to attract and increase customer’s choice. Lastly, the impact of social media on the

customer management relationship was looked into. Social media negated the traditional customer

relationship that was based on contextual and transactional data. SMEs in Canada have utilized the

factor of CRM but there is more room to expand their growth based on the CRM expansion. CRM helps

in accessing the customer loyalty and broadens up new markets translating into increased sales.

Recommendations

In this study, the united states government in coordination with the ministry of trade, the ministry of

communication, and the ministry of finance should come up with social media protocol that will

encourage technological adoption due to the reduced rates of internet surfing. In turn, if the technologic

rates are adopted and the E-business implemented, then the SME industry will display high potential

growth. Further, the U.S government should take a step to fund the SMEs to adopt the technology.

Annually the funds provided will advance the SMEs sector and will substantially increase the GDP

contribution of the U.S. SMEs should adopt the social media tools that provide employment, business

growth through increased sales, and those that increase profits to the U.S population. Therefore, the

SMEs should ensure that their employee is technologically literate and can engage customers through

the social media for the benefit of the business. Investors should come up with strategies that can aid the

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 17

SMEs to increase their potential through the use of social media. The investors can do this by providing

business solutions and training about the existing gaps between SMEs that do not use social media and

those that use. Investors can also help the social media adoption through funding and supply of

subsidized technological solutions. To impact the growth, investors should reward SMEs that portray

higher growth as a result of incorporating operations that are internet based.

For the entrepreneurs and the marketer, this study recommends that in a business environment a

keen evaluation should be incorporated by choosing the best social media operations and tools. The

entrepreneurs should also realize that the customers are getting more knowledgeable about the use of

social media as a marketing tool, therefore, they should too be technologically informed. Lastly, the

study deems that the future scholars should do a deeper study on the aspects that affect the SMEs in

deep. They should comprehensively understand the factors affecting the adoption in Canada and the U.S

at large to the SMEs. Additionally, more research should be made to establish whether impacts of the

social media and its adoption to the SMEs are similar in different business-oriented sectors.

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 18

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IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 21

Appendix: A

Questionnaire

Questionnaire (Asked 15 youngsters – mainly youngsters but some were above)

Are you a:

Male Female

Do you have any social media accounts?

Yes (15) No (0)

If yes, which of these do you use often? (If no, skip questioning no.3)

Twitter (4) Facebook (3) Instagram (5) Snapchat (2) Tumblr (1) Other

(0)

Have you ever heard of any SMEs?

Yes: 11 No: 4

Please state which SME

JWC, Austin Fraser, Carwow, Software – Rest of the people hadn’t heard of any SMEs.

Where did you hear about the SME?

Online (4) Social media (9) Newspaper (0) Magazine (0) Other (2)

Do you think social media will help you find more details about the SME?

Majority of the people stated yes since it is the latest trend and people are always on their phones using

different kinds of social media platforms.

If no, why?

Around 10% said no since it is hard to find information about SMEs.

Which social media platform would you recommend SME’s to use to promote their business?

Twitter (5) Facebook (4) Instagram (5) Snapchat (1) Tumblr (0) Other (0)

Why the chosen platform?

Twitter: Easy to promote tweets with hashtags and replies; able to tweet, quote tweet along with a

picture.

Facebook: Easier to connect with the audience; could gain a wider range of audience as different people

use Facebook daily, it has no age limit.

Instagram: Easiest way to let your followers know about your business through images, captions,

hashtags and now with instantly, it gives the followers an idea what the business is up to.

Snapchat: Allows followers to see instant updates about the company.

Any recommendations for promotional methods for SMEs?

IMAPCTS OF SOCIAL MEDIA MARKETING TO SMEs 22

Most people said: Social media is the best platform to let the world know about your business in all

kinds of the way – time-consuming and there will always be people who would be attracted to different

kinds of social media platform which will allow an SME to grow.

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