Multinational enterprises do operate internationally or regionally, publicly known companies like
The Coca-Cola Company do business in many countries in the world. The success of the company is
observed with its way of operation and the number of employment provided to the people around the
world. My research focuses on the internal and external environment of the company, the analysis used by
the enterprise to operate its business and more so, the management of the company. Every business has a
mission that guides the enterprise to provide effective services.
Background of Coca-Cola Company
The purpose of every business is to make returns, international companies like Coca-Cola operate
on a strategy of profit maximization. Coca-Cola enterprise is situated in the United States of America and
mainly majors in the nonalcoholic beverages concentrate and syrup. The daily business that the enterprise
engage in, is the manufacture of Coca-Cola produce. I have chosen to research on Coca-Cola enterprise
because of its commonly known for its reputation ineffectiveness in doing business. According to Paul
Austin, the company is one of the best success business we have in the world today. The company has
won Nobel prize which is a historic thing to be acknowledged and respected. The business focus is not
only on making profits but also on the welfare of people, one of its mission is to support the prevention of
the spread of HIV virus from mother to child.
Coca-Cola company has proven over and over again that it is the best operating company through
the ratings in the stock exchange market. The company once again navigated through the hard-
environmental harshness which is full of competitors by delivering earnings and a revenue number that
did beat the Wall street anticipation. This year Coca-Cola provided its report which had adjusted earnings
per share of 39 cents on revenue of 7.51 dollars. This was a high margin compared to other competitors.
According to James Quincey, Coca-Cola this year will be a successful business venture because the
company is trying to eliminate the 800 million dollars in cost, the CEO is encouraged with the way the
company is heading so far, it’s momentum and vision rhyme in everything the handle (Wirtz,2016).