Rhetorical Analysis Of A Professional Web Text

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Rhetorical Analysis of a Professional Web Text

http://www.visit-antalya.com/

The above website is owned by the tourism board of Antalya. Antalya is a city on the

Mediterranean coast of south-western Turkey. The city is the Turkish capital of international

tourism. The city is the main tourist destination with Mediterranean climate has attracted tourists

from all corners of the world. Antalya has taken all the Turkey’s cultural and historic past and

has numerous tourist facilities such as hotels and clubs, restaurants and bars that are modern.

Good infrastructures and transport facilities in the city makes it the best in tourism.

The tourism sector, however, decided to partner with the owners of these facilities and

came up with the visit-Antalya website to provide the tourist easy access of the city’s resources

such as hotel booking, provide an overview of the city before traveling and enables them to book

accommodation in advance before they start traveling. The website however from my rhetorical

analysis shows that it was written and managed by a professional web developer. The writer of

the web text in the website focused on the main purpose and reason of creating the web page.

The web page was mainly for tourism purposes and hence the target audience here are the

tourists or visitors that come to the city for recreational and tourism purposes.

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The background of the writer in the web page in my view is that he or she ail from the

city and has a passion for tourism. The organization of the content in the website tells it all. The

target group of the content being the tourists from all corners of the world, the designer of the

web page has critically examined and displayed all the resources including the tourist attractions

in the content of the website. The needs of the audience of the page are tourist attraction sites,

accommodation services and anything that is related to tourism. The page, however, has

highlighted all these needs and the audience can view them and even book for their

accommodation services before they travel to Antalya.

The intended audiences of the web page are from different races, religions, and nations

globally whose main goal and value is traveling for adventure and exploring the world. Hence

their attitude towards this page is simply positive. The overall intention of the text in the page is

to lure more visitors to visits Antalya. Other intentions are to help grow the economy of the

country as a whole, this is because tourism activities provide job opportunities to the locals and

help in raising revenues to the government which in return they are used for development

purposes.

The audiences are capable of finding this texts and content of the web page by simply

visiting the website and viewing all the information on it. After viewing the contents they can

proceed and book their accommodations by reserving them. The content in the page shows good

reputation to its members has it does not attack any race or religion but welcomes tourists to

Antalya. The genre of the content of the page can be said to be narrative as it tells more about the

sequence of events in the city of Antalya. The text can also be said to be procedural because it

gives the instructions of visiting the city and hotel reservations. The content of the page is also

expository, it explains more about what is in Antalya and also it is both descriptive and hortatory,

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the text gives that characteristics of the place, for example, the type of climate in the area and

encourages more people to visit the Gulf of Antalya.

The best mode for this web text is the automated emails, social media, and

advertisements. These modes are the preferred ones because are the leading and fast method of

distributing messages affordably and efficiency. The text content here fits the stated goals and

values of the Antalya professional community because it describes and tells more about the

resources in the region that encourages more visitors to visit the place enabling them to develop

and earn a living. However, the text has not touched on the cultural practices of the community.

The page should have highlighted some cultural activities found in the region but instead, the

writer has focused on hotels reservations and natural tourist attraction sites. The text of the page

communicates the goals effectively to the audience since it provides the rhetoric picture of how

Antalya looks like. The writer has used good graphics and a beautiful scenery as the cover

picture of the web page hence it catches the readers eye.

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Works Cited

http://www.visit-antalya.com/

Roy, Debopriyo, and Stephen Crabbe. "Website analysis in an EFL context: content

comprehension, perceptions on web usability and awareness of reading strategies."

ReCALL 27.2 (2015): 131-155.

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