Role Of Marketing Communication In Product Standardization

Role of marketing communication in product standardization

Background

This section of the dissertation will explore the history, facilities, subsidiaries and

products of Pertamina Company and examine the principles of marketing communication in

product standardization as it related to the company. Partmanina remains the best company to

explore in this context because of the impact of Arab Spring in oil prices and the current political

standoff in Iran. These factors have precipitated the need for European countries to seek oil

partners elsewhere and the Indonesian Government Owned Corporation would find opportunities

for growth and development in its product portfolios.

Research Aims and Objectives

1) To study standardization in detail and ascertain the role of marketing communication in

product standardization

2) Investigate business opportunities for Pertamina in Europe

3) Conduct a thorough review of internationalization theories and ascertain the benefits

thereof as they relate to Pertmaina

4) To avail recommendations on how Pertamina can gain entry into the Europeans Fuel,

non-Fuel, Petrochemical and Lubricant markets.

Methodology

Descriptive research methodology will be applied in this paper because adequate studies

have been carried out to study strategies in gaining entry into foreign markets. A systematic

approach will therefore be adopted to understand the dynamics of marketing communication in

product standardization and how they apply to the organization’s environment. The paper will

employ shared basis of analysis that helps to promote reliability and validity.

Brief Outline and Dissertation Plan

The dissertation paper will have a detailed outline that will seek to examine the role of

marketing communication in standardization and how it applies to Pertamina in its European

market entry initiative. It will comprise of an introduction, purpose of the study and problem

background that will try to find background, significance of the study, scope of the study and

limitations. The second chapter will provide an analysis of relevant literatures in the field. A

congregation among researchers is that excellence in academic pursuit is dependent on the

interplay of a number of factors that includes the ability to relate the topic of study to relevant

literatures. A comprehensive review of both theoretical and empirical literature will constitute

the literature review. The methodology will expound on methodological perspectives employed

in reaching the aims and objectives of the dissertation. The conclusion will summarize the main

points addressed by the research paper; provide recommendations, and areas of future research.

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550 words

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