MARKETING STRATEGIES 4 PS –PROMOTION 2
Sanford Hospital –Promotion
Sanford Health is an incorporated, charitable health system with 45 hospitals, 289 clinics
and thousands of workers globally. Besides treating patients with excellent care every day, our
goal is to advance the human condition through development and innovative quests including
world clinics, research, and genetics. To ensure eminence healthcare, an association should base
its criterions on activities.
The Sanford group educates the targeted audiences through the internet since it has been
realized that around seventy percent of internet browsers always research about health-related
issues. They have created several educational blog post and videos on various kinds of disorders
the targeted group might be looking. For examples, blogs post responding to pregnancy and
delivery questions will always lead the expectant mothers to their clinics or hospitals (Litvin,
Goldsmith, & Pan, 2008, p. 459).
Sanford has also used the social media platform to refer the clients to the various clinics
they have globally. They have created a platform where they interact with their patient about the
services offered or services they are seeking. Inspirational, informational and Educational health
post on the social media always increases referral since individuals will be persuaded with the
competency portrayed in the posts (Smitt, Nowels, Jeffrey, & Carlson, 2002, p. 262).
The advice of the doctor always affects the choice of a majority of peoples. Therefore,
the Sanford hospital uses the online platform to showcase her physician's profiles and reviews,
and also the patients can interact with the physician before visiting the hospital for the actual
treatment or services delivery since online the client is assured immediate feedback. The online
