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SEX PORTRAYAL ON PRIME TIME TELEVISION
INTRODUCTION
Televisions are essential in relaying information. However, there is some prudent
information that should be perceived by the only selected audience. Unfortunately, this has not
been the case since, at the prime time, advertisement and videos portray sexual activities. The
study focuses on the negative consequences of the depicted sex in social media that lead to
premarital sex and early pregnancies.
SEX PORTRAYAL ON PRIME TIME TELEVISION
Based on social cognitive theory, people acquire knowledge by observing the behaviour
of others within social interactions. Somerville & Leah (121-127) argues that when an individual
sees an act, there are high chances that the event will remain active in the brain. It is then
possible that the perceived information will result in the similar behaviour of the audience.
Sexual practices such as kissing, touching, joking and sexual talks can encourage young viewer
into a sexual act with the peers.
Research shows that 65% of teenagers who view sexual episodes such as condom-use,
recall almost all the advertised information (Forde et al. 149-164). This perception makes the
