SOCIAL COOPERATION    3 
 
  The location of an organization is also crucial in the face of the social cooperation. It is 
believed  that  any  organization  should  impact  and  change  the  desired  location.  However,  the 
society may not have trust on that particular organization thus; it loses publicity (Gallo et al, 
2015). To promote cooperation, techniques need to be applied to get in touch with the social life 
and general development of the public. This can be accomplished by integrating the public into 
the organization missions and goals and responding to their wants. In the case of building trust, 
an organization has to develop programs that liaise with that particular environment. To develop 
these, an organization has to get in touch and support some programs such as sponsoring young 
talents, helping the needy and disadvantaged groups within the organizational environment-both 
the internal and external. Through this, a strong bond is maintained and healthy competition is 
enhanced. 
  Additionally, social cooperation is not only constituted within the organization but also 
covers the external environment. Because every organization requires the love and support of the 
public, a good relationship is very important. The business should not be manipulative but has to 
consider  the  rights  of  the  consumers  and  the  public  at  large.  Safe  and  environment-friendly 
products should be the core aim of an organization (Rice, 2013). There is a need to ensure that 
the services offered are genuine and of use to the public. Above all, the prices set should be fair 
but not to manipulate the consumers and take advantage of them. Views of customers should be 
considered and responded to. For instance if a customer complains on a particular thing, the best 
should be done to facilitate competency and professionalism. 
  In an organization, cooperation is meant to enhance unity among the employees. This is 
acquired by different means that are meant to consider the views and likes of each and every 
individual.  Every  business  organization  requires  the  efforts  of  every  member  and  therefore