SOCIAL MEDIA     2 
 
Social Media 
  Social media is a series of connections, websites, and application designed for social 
networking to allow people share, connect quickly, and even engage in social marketing 
efficiently and in real time (Noor & Hendricks 2012). Through social media large groups of 
people develop social and business contact as well as share information. The phrase social media 
is often used nowadays to describe what we post on sites like Facebook and many others. In the 
present world, it has turn out to be effortless to achieve material from social media as everything 
is displayed in real time and as it happens. It is essential to know and establish the advantages as 
well as disadvantages of easily obtaining information before making use of it. Though easily 
obtained information is rendered effortless, it saves time. Expediency is a significant advantage 
of efficiently gathering information because it is convenient for individuals to be in one place 
and catch the most up-to-date news, this is easier than analyzing a whole newspaper, watching 
TV, or listening to radios. Another significant benefit of readily accessing data is that it allows 
individuals to carry out research, modify images, and edit sound. Easily obtaining information 
also suffers disadvantages, because some information is not reliable and to find out their validity 
has to be with the help of other sources and one ends up confused. The investigation of such 
information is time-consuming, and at the end of the day, the information remains misleading 
and corrupt. Another disadvantage is that it offers information that is sensitive either nationally 
or globally to some extent the situation is personal or secret for a period, but to social media, it is 
exposed causing chaos and confusion. Other sites are unsecured and easily damage people’s 
computers and lead to cyberbullying which affects most people. 
  Social media sites are where all information is found but it is always composed of 
advantages and disadvantages. One of the most considerable benefits of social media is that it