SOCIAL RESPONSIBILITY: MICROSOFT 4
well. Customers are growing increasingly demanding. Because people are becoming more aware
of the scale of environmental challenges, they are seeking companies to provide them with
purchasing choices that do not compromise the future.
Microsoft should strive to incorporate environmental sustainability its business processes
and functions. When IT firms such as Microsoft make sustainability an important aspect of their
products, technologies, and solutions, they help in protecting the planet while creating value for
consumers, suppliers, and their own bottom line. It is important for Microsoft to run its
businesses using sound product stewardship, health, safety, and environment practices while
offering product solutions that ease energy consumption and decrease the environmental impact.
Microsoft can continuously improve its environmental management system via employee
training, promoting management commitment, consultation and participation in keying out
environmental impacts, conducting regular reviews, as well as performing environmental
management system audits. It can eliminate close to sixty percent of travel related expenses
through using collaborative tools. Close to ninety percent of Microsoft’s product emissions occur
while in use. Therefore, the company must focus on designing its products, integrated circuits
(ICs), and power supplies to be energy efficient. Because the company also develops software,
creating collaborative solutions that can help its customers to trim down their emissions will also
be integral to its CSR goals.
Recycling and product take-back programs will also provide customers with a no-cost
way of managing their electronic wastes (Boeger, Murray & Villiers, 2008, p. 216). For an IT
company such as Microsoft, maximizing product life through refurbishment, service, and reuse is
important in ensuring environmental friendly operations. This is important in reducing business
risk, improving repute, and in driving market prospects. The above recommendations will help in