Sports Public Relations Professional

Sports Public Relations Professional
Institutional Affiliation
Sports Public Relations Professional
Assuming the role of a sporting goods manufacturer, there are five types of secondary
research sources I could use to improve employee communication during the start of my
campaign planning process. They include analysis of sporting historical periods, analytical
articles that focus on different sports events across the country, critical assessments of games,
guides on methodology and theory of tournaments, and online catalogs (Austin & Pinkleton,
2015). Enhancing communication requires the understanding of sports policies and the roles of
different stakeholders involved in the field.
The sorts of secondary sources listed above will provide both background and current
information that can help in the future predictions of possible changes that are required in the
communication system. For example, overviews of historical periods in sports as well as
analytical articles make it easy to understand the prevailing trends in sports, like footwear and
kits among others. Then, employees can use this information to convince buyers by giving them
background data.
However, the effectiveness of these types of secondary data can be improved by adopting
different primary research initiatives. Examples of such approaches include data analysis,
information processing, survey designs, expert insights, report presentation and generation, and
interviews. The techniques should be both qualitative and quantitative so that the data obtained
become comprehensive and applicable (Lu, 2017). They will be used to provide systematic
investigations that would then be applied to contribute or develop general knowledge that may or
may not have been previously discovered in the secondary data.
Both secondary sources and primary initiatives require the analysis of different
organization communication systems to determine which methods have been successfully
applied in the sporting industry. Data analysis will be used to back-up the secondary data
obtained. Availability of vast information about the current trends and demands will assist the
sporting goods manufacturer in designing an effective communication campaign.
Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and
managing effective communication campaigns (Vol. 10). (3
ed.). Routledge.
Lu, D. (2017). Research on the professional management system of the football sports of college
students. Agro Food Industry Hi-Tech, 28(1).

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