Surname 1
Name
Professor’s Name
Course
Date
Strategic Management
Question 3
The initial strategy of this business entailed providing quality products to the customers at
affordable prices while minimizing the marketing cost of delivering products and services to the
customers. Accordingly, this required the development of effective marketing strategies that
focus on outcomes rather than outputs. As a result, I decided to concentrate on those outcomes
that the business could realize to move forward. Achieving such outcomes required the company
to vivid financial goals that are practical and achievable. With this in mind, I developed clarity
regarding the target market and developed marketing strategies tailored to meet the needs and
demands of each segment. The business then strived to determine the potential competitors in the
market to help us define our competitive advantage in the market. The enterprise relied on the
clients’ perspective throughout the process and allowed them to define the corporation’s
competitive and starting strategy.
Question 4
Successful implementation of any business strategy depends on the extent to which a business
realizes its financial projections. To this end, our company ensured that all proposed changes in
the plan are efficiently covered in various departments in the company including budgeting,
salaries and remuneration, and information sector. Previous research has indicated that doing
this enables a business to incorporate the new business strategy with day to day operations of the
