BUSINESS PERFORMANCE REPORT STRATEGY 1
ARLO Phones Company is involved with manufacturing and selling of cell phones with
principal objectives of gross profit and gross revenue; maintaining low turn-over of employees;
and increasing R&D of the phones by improving four significant aspects (speed, camera, screen,
ARLO Phones Company is ranked the first one against its 15 competitors in the market.
In the past three years, the company made a profit of $74.94 million. Additionally, it has a more
significant market share compared to its competitors. It has 122 employees with a productivity of
96%. It sold more unit than any of its competitors - 420,361 phones. Regarding competitiveness,
its prices, brand, and features are more appealing in the market, even though other companies
outcompete it in pricing like Tri City Mobile. The company has 100% records as far as ethics is
concerned. This evidence means that the company is neither strong nor weak ethically. The score
for the company’s Human Resource is at 94%, 2% more than the previous report. The staff
morale is at 94%, 3% more than the last release as employees are more satisfied in the company.
Productivity is at 96%, and turn-over in the company has declined to 4%. However, company’s
salaries are above the industry’s average. The main factors that propelled the company to attain
this success are the production of more phones that increased revenue, while at the same time,
keeping other departments consistent. It used discounts as a strategy for increasing sales.
Besides, it ensured that its staff is satisfied, thus, reducing staff turn-over. Most importantly, the
company improved its phones concerning speed, screen, battery, and camera which was more
appealing to customers.