BUSINESS CONTINUITY AND DISASTER RECOVERY PLANS 2
Contrast And Comparison Of A Business Continuity Plan Verse Strategic Plan.
Business continuity planning is a complete planning process that recognizes the potential
effect that threatens a business, ensures an efficient response, provides an outline for
constructing resilience and protects the interests of its major brand, reputation, stakeholders, and
value. According to Cervone (2017), disaster recovery and business continuity plans are as
essential as marketing and business plans. Unlike the marketing and business plans, t disaster
recovery and the business continuity plans offer detailed strategic plans on how the corporation
will continue to exist after severe business disasters and interruptions. From Levy, Yu, and
Prizzia (2016) argument, disaster recovery plan rests in the key of the BCP. They added that
disaster recovery plan focuses on the actions that happen during and proximately after the
disaster. As a result, DRP identifies communication schedules, safety procedures and existing
procedures for the customers and staff. Its efforts to keep the business and workers organized so
that the corporate can recommence as early as possible. Also, it outlines the responses and
reactions that will help in decrease business loss and prevent injury.
Strategic planning is a business managing action that is purposively used to reinforce
operation, set main concern, focus assets and energy, make sure that other stakeholders and
workers are working towards a general goal, create an agreement about envisioned outcomes,
and adjust and assess the business's direction in response to a fluctuating environment. From
Sahebjamnia, Torabi and Mansouri (2015) point of view, the strategic plan is a disciplined
determination that produces important actions and decisions that guide and shape what a
business is, what it does, who it serves, and the reason why it does it, with the future focus.
Likewise, Torabi and Mansouri (2015) maintains that effective strategic planning articulates